Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
- Part 1Debugging complex canonical issues — Dan Taylor // SALT.agency
- Part 2Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency
- Part 3 Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
Show Notes
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02:09Creating better user experiences through forecasted contentThis process involves using your content to enable users to forecast their own consumption of a product or service you may offer. Feedback loops are created between the business and users.
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02:44Why forecasting content to users is usefulShowing customers experiences theyre likely to have with your product could lead to conversion. If the product exceeds expectations, churn rates reduce and LTV increases.
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05:30How forecasting user experiences impacts SEOThe aim is to have Google perceive your content as more beneficial, in relation to competitors. So, your strategy must account for that comparison and differentiate your value proposition.
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08:34User experiences overload and site confusionUsers want to feel involved in a process and respond negatively to being overly spoon fed. Instead, they require opportunities for self learning or they wont be receptive.
Quotes
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"Edge SEO works by using the concept of the CDN. The CDN acts as that middle layer between the user and the server, to allow quick delivery for international audiences." -Dan Taylor, Head of R&D, SALT.agency
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"If you have a page talking about granola bars, and you don't talk about ingredients, sugars, calories, allergens, etc. But, the other granola bar pages do, you are an anomaly in the data set." -Dan Taylor, Head of R&D, SALT.agency
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"By covering experiences and creating better forecasts, rather than keyword stuffing, we can cover more topics, sub entities, and perspectives. So, Google can draw more dots between different elements." -Dan Taylor, Head of R&D, SALT.agency
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"Help Google perceive your content as having a higher value proposition than other pieces of content. But, only mention a fraction of what youre trying to do." -Dan Taylor, Head of R&D, SALT.agency
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"The user needs gratification of self realization and self learning. They can't be over-spoon fed with information." -Dan Taylor, Head of R&D, SALT.agency
- Part 1Debugging complex canonical issues — Dan Taylor // SALT.agency
- Part 2Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency
- Part 3 Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
Up Next:
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Part 1Debugging complex canonical issues — Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Optimizing your website to rank internationally is an entirely different ballgame from usual ranking practices. It is especially important to pay attention to link building and optimize URLs and content for region intent. Today, Dan explores the process of debugging complex canonical issues.
Play Podcast -
Part 2Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs).
Play Podcast -
Part 3Creating Better Experience Forecast Content For Users — Dan Taylor // SALT.agency
Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Content should enable consumers to better forecast their own experience and consumption of a product or serviceFor SaaS companies especially, monthly and yearly subscriptions depend on getting consumers excited about potential user experiences. Today, Dan talks about creating a better user experience via forecasting content.
