Edge SEO and utilizing CDNs — Dan Taylor // SALT.agency

Dan Taylor, Head of Research and Development at SALT.agency, discusses technical SEO. Large businesses, in operation for a number of years, in the offline sphere, don't necessarily go through the ideal digital transformation stage. Typically, they end up having multiple websites on multiple platforms that still need to communicate with one another. Today, Dan talks about edge SEO and utilization of content delivery networks (CDNs).
About the speaker

Dan Taylor

SALT.agency

- SALT.agency

Dan is Head of Research & Development at Salt Agency

Show Notes

  • 01:55
    Understanding edge SEO
    Edge SEO uses content delivery networks (CDNs) to deploy code for technical SEO fixes. CDNs deliver those changes and act as a middle layer between the user and the server.
  • 04:41
    Using CDNs to deploy changes vs. changing the underlying code base
    Some companies have websites built on different platforms that need to communicate. If theyre using the same CDN group, worker code can be deployed to hreflang between the sites.
  • 05:40
    Why large businesses have multiple websites on multiple platforms
    Businesses moving into online space from offline, dont always ideally undergo the digital transformation phase. So, teams in different regions may end up working within silos.
  • 07:06
    Why edge SEO is a priority for businesses
    Companies have websites on different platforms, within different regions. CDNs allow them to feed a consistent signal to Google, in terms of cross-platform communication.
  • 08:01
    Using CDNs to communicate with Google
    CDNs are able to provide pseudo log files when websites are built on custom stacks. Theyre also able to bypass general platform issues and redundancies.

Quotes

  • "Edge SEO works by using the concept of the CDN. The CDN acts as that middle layer between the user and the server, to allow quick delivery for international audiences." -Dan Taylor, Head of R&D, SALT.agency

  • "If sites on different platforms are using the same CDN, you can write a worker code to deploy hreflang between the two sites, agnostic of the platform." -Dan Taylor, Head of R&D, SALT.agency

  • "Your Latin team and North American team might do things differently, trying to achieve the same goal. As things develop with Google and users, youll realize a more centralized approach is needed." -Dan Taylor, Head of R&D, SALT.agency

  • "Large businesses, who have operated for a number of years in the offline sphere, don't necessarily go through that phase of digital transformation in the ideal way." -Dan Taylor, Head of R&D, SALT.agency

  • "You can create a request chain filter, which does a pseudo log file. When those are collected, they can be analyzed in the same way as you would log files." -Dan Taylor, Head of R&D, SALT.agency

  • "On Salesforce Commerce Cloud, you have speed issues brought in by other frameworks. You can use some of the limited CDN functionalities to do patches and heart fixes around speed." -Dan Taylor, Head of R&D, SALT.agency

About the speaker

Dan Taylor

SALT.agency

- SALT.agency

Dan is Head of Research & Development at Salt Agency

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