What is SEO Product Manager — Holly Miller Anderson // Under Armour
- Part 1 What is SEO Product Manager — Holly Miller Anderson // Under Armour
- Part 2Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
Show Notes
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03:03The emergence of product managers for SEOThe role combines the duties for the SEO manager and the product manager. A product manager for SEO is an SEO SME and operates as a product manager within the organization.
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04:09How an SEO manager differs from an SEO product managerSEO managers mostly remain in the advisory role, on the sidelines. SEO product managers have knowledge of both SEO and product, and work with dev, engineering, and content teams
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06:46Using audits to operationalize engineering and product teamsThe SEO product manager must understand how to partner with the right teams to activate their audits. Its about working with these teams to figure out documentation and implementation.
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09:09DayA typical day involves answering dev team questions around how to implement SEO work. Then, SEO product managers check the work before it goes into production.
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11:28SEO timelines and code freezesFigure out the big pieces of the SEO work that need to get done and where they fit in the timeline. You want to get as much as you can get done before code freeze takes place.
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13:16How SEO product managers collaborate with technical SEOs and content managersHaving a technical SEO and content manager on your team offsets some responsibility. So, product managers can focus on overarching initiatives and moving tickets forward.
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15:52SEO product manager compensation and career trajectoryDepending on the company, product managers earn more than SEO managers. Product managers best suit large organizations as they have multiple teams that support the product function.
Quotes
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"There are SEO managers, and there are also product managers. I am a hybrid; I'm an SEO product manager." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"SEO product managers work with team members to get the ball across the goal line. While, an SEO manager is a coach on the sidelines, often yelling, yeah, Blue 42." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"In the product manager position, you are the linchpin to activating an SEO audit.You don't drop off an audit to your devs or to any, any team." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"The whole point of a code freeze is to ensure you're not doing anything to put the site in jeopardy when there's the biggest load on it. For eCommerce businesses, that's Q4." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"I make more as a PM than I ever have as an SEO, but it really depends. Large organizations are best suited for SEO project managers because they have multiple teams." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
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"At smaller companies, you only get to function as an SEO director. They don't have enough teams to really support everything that product does on a smaller level." -Holly Miller Anderson, Lead SEO Product Manager, Under Armour
- Part 1 What is SEO Product Manager — Holly Miller Anderson // Under Armour
- Part 2Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
Up Next:
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Part 1What is SEO Product Manager — Holly Miller Anderson // Under Armour
Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. SEO managers don’t often have direct access to dev teams due to lack of resources. By contrast, the SEO product manager role is a hybrid of the SEO and product manager roles, and partners with the right teams to drive SEO implementation. Today, Holly discusses the role of the SEO product manager.
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Part 2Getting into Product Management as an SEO — Holly Miller Anderson // Under Armour
Holly Miller Anderson, Lead SEO Product Manager at Under Armour, talks about SEO product management. A career in SEO management is a great foundation for transitioning into the SEO product manager role. To start the process, you can shadow product managers in your company to get a first-hand account of their experiences and the skills they possess. Today, Holly shares the resources and steps for in-house SEOs to get into SEO product management.
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