Google’s new ad unit — Jordan Koene // Previsible.io
- Part 1Google Outages / Data Center Fire — Jordan Koene // Previsible.io
- Part 2 Google’s new ad unit — Jordan Koene // Previsible.io
Show Notes
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01:56New ad units being tested by GoogleGoogle has made investments and improvements in terms of local and location-based advertising. These improvements include map pin ads with photos and an ad summary snapshot in the search results.
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03:54How SEOs have been impacted by Googles new ad unitsGoogle is able to understand whether the page you're surfacing has more or less value than a competitors. So, for any site thats connected to a specific city or zip code, it's important to display quality metrics.
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05:16Why Googles new ad units target smaller businessesFortune 100 companies have slowed down their investments in Google Ads. As a result, Google has turned its attention to getting small business owners to invest more in promoting their local businesses.
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06:37The impact of Googles new ad units on local advertising businessesThese new ad units are Googles way to show small business owners more options for them to get more conversions. And theyll be able to see these new options when they log into their Google Ads account.
Quotes
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"For any type of site that has a connection to a specific city or zip code, it's really important to display quality and quality metrics because Google is using this data to surface ads." -Jordan Koene, CEO, PreVisible
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"Its interesting to see how Google is elevating their game to the small business. Showing the small and local business owner how they can leverage Google Ads." -Jordan Koene, CEO, PreVisible
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"I think this is aimed at identifying more performant channels for smaller businesses, especially in the face of some of the deeper-pocketed corporations taking a slowdown in how they invest in advertising." -Jordan Koene, CEO, PreVisible
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"The evolution of Google evolving an ad unit to have a carousel is a way for them to say, small business owner, we've got new options for you that are more productive, higher converting, come check them out." -Jordan Koene, CEO, PreVisible
- Part 1Google Outages / Data Center Fire — Jordan Koene // Previsible.io
- Part 2 Google’s new ad unit — Jordan Koene // Previsible.io
Up Next:
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Part 1Google Outages / Data Center Fire — Jordan Koene // Previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. Recently, there was an unexpected fire that occurred at one of Google’s data centers. While Google wouldn’t have been as communicative with the SEO community about what took place and the steps to resolve it, their approach to this incident was professional and involved a lot more transparency in terms of communication. Today, Jordan talks about why Google is on fire.
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Part 2Google’s new ad unit — Jordan Koene // Previsible.io
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. In this time of economic downturn, larger businesses have started to pull back on their investments in advertising and marketing. With Google’s new ad units, it’s obvious they’ve recognized the slowdown and they’re now pursuing small business owners to invest more in promoting their local business. Today, Jordan talks about Google's new ad units.
