Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 2 Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Show Notes
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02:27Potential impact from the combination of the helpful content update and core updatesWhile the helpful content update may not have produced a change in many websites, when combined with upcoming updates, the effects could be significant. Essentially, the combination of these updates could affect websites.
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04:21The focus of Googles core updatesThe core updates are focused on content quality and ensuring websites are addressing the E-A-T factors. Furthermore, the core updates affect all websites throughout Googles index.
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05:42Websites that will be impacted by core updatesThe sites most likely to be impacted are websites that use reviews from third parties and websites that use UGC from other sites. Google is also likely to make changes to combat the manipulation of People Also Ask and FAQs.
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07:42How Google announced the upcoming core update to the SEO communityThe announcement was made via Googles official ranking updates page in Search Central. Representatives from Google also made the announcement about the update via Twitter.
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08:35How SEOs should be dealing with core algorithm updatesSEOs should be monitoring their Google Analytics, Search Console, and other ranking tools for any changes over the next two weeks. Checks should be to see how your rank position is changing and whats happening to your site.
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09:55What to do if your site is impacted by an algorithm updateRemove elements like FAQs and third-party content that dont provide any value to your website. Monitor the impact of these actions over a two to four week period after the removal.
Quotes
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"If my numbers are correct for 2022, this is our second core update. We had a May core update. Now we're having a September core update with a bunch of big, important media announcements in between them." -Jordan Koene, CEO, PreVisible
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"Core updates focus on addressing the E-A-T factors, expertise, authority, trust. Google is going to be leveraging all three of those components as a part of their search quality guidelines." -Jordan Koene, CEO, PreVisible
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"I wouldn't be surprised if we start to see big shifts in sites that have combined content and repurposed content from multiple sources. Websites that use reviews from third parties are good examples of this." -Jordan Koene, CEO, PreVisible
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"As a part of this core update, I think Google's going to make some major shifts in the way that they leverage Google owned assets, local pack, map pack, video carousel, image carousel, and PAA." -Jordan Koene, CEO, PreVisible
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"The helpful content update was a data gathering exercise. The core update is where there's going to be a lot of rank changes and major shifts in actual traffic driving positions." -Jordan Koene, CEO, PreVisible
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"Over the next two weeks, you should be monitoring your Google Analytics very carefully. You should be looking in Search Console to see how your rank position is changing." -Jordan Koene, CEO, PreVisible
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"September 9th, Google's helpful content update ended. September 12, Google releases the core update. Both of these updates are roughly about two weeks of time." -Jordan Koene, CEO, PreVisible
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"If you are getting impacted by this core update, remove content that is useless. Then, monitor the impact over a two to four week period after the removal or deprecation of this content." -Jordan Koene, CEO, PreVisible
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"If a page is seeing a decrease in rankings over this two week period, it's likely due to a component of that page not having value. That's where you want to go in and surgically remove." -Jordan Koene, CEO, PreVisible
- Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 2 Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Up Next:
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Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. We're just about three weeks into the rollout of Google’s helpful content update, and not much has changed. While some sites have taken a hit during this period, it seems as though Google’s intent was to send a message to the SEO community that their focus should be on creating high-quality experiences and content. Today, Jordan talks about the helpful content update.
Play Podcast -
Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was anticipated by the community, it was likely a data gathering exercise. With a new core algorithm update announcement on September 12th, it is highly likely that there will be a lot of rank changes and major shifts in traffic driving positions in the near future. Today, Jordan talks about Google's core update.
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Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to protect consumers and allow them to know all of the choices that they have available to them. Recently, it was brought to the public’s attention that Google is paying Apple to be the default search engine on their devices, and now Google is under investigation by the DOJ. Today, Jordan talks about why Google pays Apple more than a billion dollars a year.
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