An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 1 An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Show Notes
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02:08Predictions about the rollout of Google's helpful content updateGoogle announced the update about a week before a major US holiday. It was predicted that the helpful content update would have taken full effect over the Labor Day weekend.
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03:07The outcome of the helpful content updateUnlike the prediction, no major disturbance happened over the Labor Day weekend. Were also about three weeks into the release of the update and nothing has happened.
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04:20Possible reasons for the outcome of the helpful content updateGoogle likely used the announcement of this update as an opportunity to tell SEOs to stop producing low-quality content. Moreover, they probably used the opportunity to get rid of low-quality websites.
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05:45How the helpful content update affected lowLow-quality sites that weren't getting many clicks were eliminated from Google altogether. And, theres likely a part of the helpful content update that focused on removing and reducing sites that werent receiving any attention.
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06:59Takeaways for the SEO community from the helpful content updateThis was a way for Google to inform the SEO community that they should focus on high-quality experiences and content. It was also a warning to webmasters and big companies that Google has the technology to go after all bad actors.
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08:25Expected iterations of the helpful content updateIt is highly anticipated that there will be major fluctuations as a result of content-related practices used by webmasters and businesses this coming winter. Google also announced a product structured data documentation update is on the way.
Quotes
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"Google is probably using the helpful content update to tell SEOs, clean up your act, stop producing lousy content. Its also likely that Google used this opportunity to really flush out low-quality websites." -Jordan Koene, CEO, PreVisible
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"I have low-quality websites and what I noticed is that these websites literally dropped to nothing. They weren't getting many clicks but Google has annihilated and eradicated them from Google altogether." -Jordan Koene, CEO, PreVisible
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"Maybe there's a new policy in the helpful content update that focuses on removal and reduces the presence of low-ranking, poor positions altogether. That might be what the helpful content update really did." -Jordan Koene, CEO, PreVisible
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"With the helpful content update, there's been no squirming from the SEO community. Google used this as a PR stunt to tell everybody, make sure you're using content in the best possible way." -Jordan Koene, CEO, PreVisible
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"Come this winter, I wouldn't be surprised if there are some major fluctuations directly targeted to content-related practices that webmasters and businesses utilize." -Jordan Koene, CEO, PreVisible
- Part 1 An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Up Next:
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Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. We're just about three weeks into the rollout of Google’s helpful content update, and not much has changed. While some sites have taken a hit during this period, it seems as though Google’s intent was to send a message to the SEO community that their focus should be on creating high-quality experiences and content. Today, Jordan talks about the helpful content update.
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Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was anticipated by the community, it was likely a data gathering exercise. With a new core algorithm update announcement on September 12th, it is highly likely that there will be a lot of rank changes and major shifts in traffic driving positions in the near future. Today, Jordan talks about Google's core update.
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Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to protect consumers and allow them to know all of the choices that they have available to them. Recently, it was brought to the public’s attention that Google is paying Apple to be the default search engine on their devices, and now Google is under investigation by the DOJ. Today, Jordan talks about why Google pays Apple more than a billion dollars a year.
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