Google’s Experience update changes the need for Speed — Geoff Atkinson // Huckabuy

Show Notes

• 02:08
  Page speed as a ranking factor in 2023

  Google's Page Experience update prioritizes site speed and performance by using metrics such as core web vitals. As a result, page speed has become a major ranking factor for sites and is expected to continue growing in importance in 2023.
• 03:14
  Understanding Google's core web vitals

  There are three core web vitals including, Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These are measured via the Chrome browser, but many websites are not passing core web vitals.
• 05:09
  Google's Page Experience update and the shift towards improved user experience

  Google's algorithm updates are moving towards penalizing and removing sites that do not meet their page speed metrics in order to improve user experience. Ultimately, the focus is on maximizing page speed to ensure the user experience is faster and easier.
• 06:32
  The impact of core web vitals on ranking ability

  Websites doing an exceptional job of passing the core web vitals will greatly improve rankings and rise to the top of Googles rankings. In addition, whereas previous updates banned sites that failed core web vitals, the focus is now on rewarding passing websites.
• 08:01
  Predictions for page speed in 2023

  Its likely that Google's focus on improving user experience will continue in the future based on changes to the search interface such as infinite scroll. In addition, the importance of page speed will also increase, with fast-performing sites receiving more traffic as a result of the changes.