Verticalizing keywords across industries — Steve Toth // SEO Notebook
- Part 1Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
- Part 2 Verticalizing keywords across industries — Steve Toth // SEO Notebook
Show Notes
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01:54The value of doing keyword verticalizationThere are a variety of ways that people can search for different keywords. Its important to create pages that target those different intents in order to gain topical relevance around a particular topic or keyword.
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05:24Identifying subset topics within your business parent topicTopics can be sourced via Google Search Console data and search volume data can also be used, but its much better to use impressions. Look at internal data to see how people identify themselves when they sign up for our product or service.
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07:30Refining vertical keywordsLook at pages monthly in terms of optimization. You want to prioritize pages that are getting the most conversions based on integrated Search Console data.
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09:18How to approach your internal linking structureEnsure that when people click on a link, they can access more information about that topic. Link related topics together so that users can have a positive experience on your website throughout their customer journey.
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11:43Customizing subset topicsGoogle wont penalize you for duplicating content that is already on your pages. Essentially, Google is looking at your page in relation to the other content that exists, and if your content for a keyword is more relevant than other content on the web, Google will rank yours.
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14:53Googles approach to duplicate contentIf youre copying content from other websites, this content can be taken down via a DMCA take down request. But, you are able to duplicate your own content and make the necessary adjustments to address the user's different needs and get content live quickly.
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16:13Handling indexation issuesIndexation has been a difficult task over the last four years, even in the case of high-quality pages. Ideally, you want to get content live as quickly as possible to get it indexed as quickly as possible.
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17:39Recommendations for addressing keyword verticalizationHire a CRO consultant to help you maximize your traffic if you don't have CRO capabilities in house. Run A/B tests on high volume keywords, and focus on your conversions if youre running paid searches on your keywords.
Quotes
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"There are all these different ways that people search for a keyword and when I talk about verticalizing, what I mean is creating pages to target the different intents around people who search for that." -Steve Toth, CEO, SEO Notebook
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"Search volume isnt always the best indicator. If a page is getting impressions, I'd much rather trust the impressions over the search volume." -Steve Toth, CEO, SEO Notebook
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"Google wants to surface the most relevant answer and it doesn't care if there's another page on your site using some of the same content." -Steve Toth, CEO, SEO Notebook
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"As long as your article that's targeted for your keyword is more relevant than the other articles that exist on the web, Google is going to rank you." -Steve Toth, CEO, SEO Notebook
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"Over the past four years, its been a struggle to get even pages that are high quality indexed. I've had pages that rank in the top three for very difficult keywords take four months to get indexed." -Steve Toth, CEO, SEO Notebook
- Part 1Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
- Part 2 Verticalizing keywords across industries — Steve Toth // SEO Notebook
Up Next:
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Part 1Working with the Google Search Console API & Python — Steve Toth // SEO Notebook
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they’re using from it.
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Part 2Verticalizing keywords across industries — Steve Toth // SEO Notebook
Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about keyword verticalization. There are many different ways that people search for keywords and you want the pages on your website to rank for as many relevant keywords as possible. Because Google prioritizes topic-based content, keyword verticalization is an effective strategy to gain topical relevance around a particular topic or keyword. Today, Steve discusses how keyword verticalization can be applied to your SEO practices.