5 minute fundamentals of Growth Marketing — Steve Clark // Tangent

About the speaker

Steve Clark

Tangent

- Tangent

Steve recently joined Tangent as Head of Digital Growth, having spent the past five years in the media industry working across multiple disciplines – SEO, UX, social media, talent, and content marketing – for a long list of well-known clients that includes TikTok, Britbox and DHL. Specialising primarily in organic brand strategies and incremental optimisation, Steve’s primary focus to date has been helping start-ups and scale-ups to grow quickly and sustainably, particularly where budgets and available resource are constraints.

Show Notes

  • ·1:45 Growth marketing ·3:25 The six components ; 3 As & 3 Rs ·3:49 How to get people to come back to your site through content strategy ·4:42 Driving referrals ·6:14 SEO as one of the key threads in the flywheel ·8:23 SEO, in terms of growth in a company, should establish the goal , what to look for and know whats relevant within the growth ·8:46 SEO is the production and distribution of content, some of the technical optimization ·9:03 Growth hacking

Episode Summary

  • ·“SEO even is something that you can sort of do with high risk and high reward where you can turn around and sort of make a whole bunch of changes.” - Steve ·“SEO is part of growth. It's what helps you meet customers” - Benjamin ·“ Growth hacking to me is like conversion rate optimization.”- Benjamin ·“ I think, really, your focus should be on how am I providing someone with what they need to answer that query or to show them what they're after, or to convince them that this is the product that's going to fit the needs that they have. “ - Steve ·“I think that growth hacking is really a mindset of quick wins and optimization. “ - Benjamin
About the speaker

Steve Clark

Tangent

- Tangent

Steve recently joined Tangent as Head of Digital Growth, having spent the past five years in the media industry working across multiple disciplines – SEO, UX, social media, talent, and content marketing – for a long list of well-known clients that includes TikTok, Britbox and DHL. Specialising primarily in organic brand strategies and incremental optimisation, Steve’s primary focus to date has been helping start-ups and scale-ups to grow quickly and sustainably, particularly where budgets and available resource are constraints.

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