SEO Thinking beyond keywords — Steve Clark // Tangent

About the speaker

Steve Clark

Tangent

- Tangent

Steve recently joined Tangent as Head of Digital Growth, having spent the past five years in the media industry working across multiple disciplines – SEO, UX, social media, talent, and content marketing – for a long list of well-known clients that includes TikTok, Britbox and DHL. Specialising primarily in organic brand strategies and incremental optimisation, Steve’s primary focus to date has been helping start-ups and scale-ups to grow quickly and sustainably, particularly where budgets and available resource are constraints.

Show Notes

  • ·3:31 Looking at keywords to understand whether youre effective and use that essentially as a leading indicator ·3:39 Keywords leading to traffic to conversion ·6:03 The interplay of other cha els ·6:11 There is a wealth of data from other areas of SEM to see performance metrics which partially mirrors what were seeing in SEO. ·7:16 There isnt always a perfect data, we have to use judgement and creativity to figure out what were doing, ·7:29 Is focusing on keyword optimization going to get more important or less important moving forward? ·8:20 SEO was seen as a practice of driving traffic, marketing cha el, and now, SEO is also seen as a function , which helps you understand your intent, search, behavior and your website optimization and more of an awareness driver as well.

Episode Summary

  • ·“I think that keywords are valuable from the sense of, they're a target list “ - Benjamin ·“They're not necessarily thinking about great, being number one for all of your keywords might not matter if the throughput isn't there” Benjamin ·“SEO practice is an art and a science.” - Benjamin ·“My view is that it's going to be more about the topics specifically, rather than the exact keywords or the exact terms that you're focusing on”- Steve
About the speaker

Steve Clark

Tangent

- Tangent

Steve recently joined Tangent as Head of Digital Growth, having spent the past five years in the media industry working across multiple disciplines – SEO, UX, social media, talent, and content marketing – for a long list of well-known clients that includes TikTok, Britbox and DHL. Specialising primarily in organic brand strategies and incremental optimisation, Steve’s primary focus to date has been helping start-ups and scale-ups to grow quickly and sustainably, particularly where budgets and available resource are constraints.

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