Google’s Subjective Search — Jordan Koene // Previsible
- Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 3 Google’s Subjective Search — Jordan Koene // Previsible
Show Notes
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02:15The new pros and cons feature on the Google SERPTheyre taking information from webpages to tell users what the page contextually means. Google can summarize the pros and cons of a product and put it on the Google SERP.
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04:06Advancements in Googles artificial intelligence and its effect on rankingsWhile Googles AI is now producing more subjective searches, it wont affect the way things rank. Instead, whats affected is the way things are displayed on the SERP.
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08:17How the new SERP feature could impact clickthrough ratesGoogle is taking a portion of articles and producing statements they believe are most relevant about it. This could provide a lift to that ranking and change the way people click on different rank positions.
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09:51Cases where Google is showing review dataIts a relatively new experience that Google is providing and theres no guarantee it will remain that way forever. But, theres benefit to utilizing schema to show lists and your review data.
Quotes
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"A page might be a full page review about the pros and cons of a particular product. And they'll literally summarize those pros and cons in a statement and put it on the Google SERP." -Jordan Koene, CEO, PreVisible
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"Google is doing a lot around lists. The keyword query could be something like best baseball bats, and what Google will say is, I have a list here on this page, view this list and this is what's in this list." -Jordan Koene, CEO, PreVisible
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"Google is taking material from the page, synthesizing it, and telling you precisely what this page contextually means. It's a list of pros and con review, a recipe, etc. And that's fascinating." -Jordan Koene, CEO, PreVisible
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"Autotrader has a page, and Google has been showing a pros and cons statement which doesnt exist. They're literally synthesizing their point of view on what this particular review article contains." -Jordan Koene, CEO, PreVisible
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"If Google is saying, this is what this is about, it could provide a massive favor to the ranking and change the way people click on different rank positions, based on whether or not this SERP feature exists." -Jordan Koene, CEO, PreVisible
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"There's benefit to utilizing schema to show lists and your review data. The crazy thing is I've seen this show up in rank position 30 and I've seen this show up in rank position one." -Jordan Koene, CEO, PreVisible
- Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 3 Google’s Subjective Search — Jordan Koene // Previsible
Up Next:
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Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’.
Play Podcast -
Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing.
Play Podcast -
Part 3Google’s Subjective Search — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature.
