Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 2 Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 3Google’s Subjective Search — Jordan Koene // Previsible
Show Notes
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02:19Podcasts and SEOTheres a growing industry of podcasts where experts are creating podcasts where people can learn about SEO. Podcasts are also a content resource capable of generating audio traffic.
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04:06Getting SEO value from a podcastThe best way to derive SEO value from an audio asset is to repurpose it for other content formats. But, SEO podcasts still remain a resource people can use to gain SEO knowledge.
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05:43What Google plans to do with audioThe challenge for Google is figuring out how to displace radio and other kinds of audio consumption. So, they havent yet determined how to invest in buying assets or integrate it into the search engine.
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08:00Googles ability to understand audioGoogle can already process and understand audio. The challenge is to display it in a useful way within a text-based search engine, and figure out how to monetize it.
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10:11Google placing ads on podcastsGoogle possesses the programmatic infrastructure to put ads in podcasts. However, this doesn't seem to be a priority for them at this time, but will eventually happen.
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10:56Youtube and podcast monetizationThe most likely outcome is that Google will push non-video content into YouTube because its already established. And monetization of podcasts will occur through the Youtube app.
Quotes
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"Audio as an asset is best utilized for SEO traffic when converted into something else. But, SEO podcasts as a market and a tool to inform, educate and evangelize the SEO concept, that's a real thing." -Jordan Koene, CEO, PreVisible
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"There isnt a clear enough vision for how audio will displace radio and other audio consumption. That's why Google has yet to crack the code on where to invest and how to put it into the search engine." -Jordan Koene, CEO, PreVisible
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"Google has the sophistication to process audio and understand its meaning, purpose, classify it, etc.The question is, how do you display it in a useful way inside of a text based search engine?" -Jordan Koene, CEO, PreVisible
- Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
- Part 2 Is podcast SEO a thing? — Jordan Koene // Previsible
- Part 3Google’s Subjective Search — Jordan Koene // Previsible
Up Next:
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Part 1Ahrefs Yep Search Algo — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new search engine. Most search engines being created nowadays are very targeted, opting to focus on a specific category or product search. However, Ahrefs has created a search engine that is fully functional and non-specific, but will it be able to compete with Google? Today, Jordan talks about Ahrefs’ new search engine, ‘Yep’.
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Part 2Is podcast SEO a thing? — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses podcast SEO. Unlike Apple and Spotify, Google has been a laggard when it comes to the podcast landscape. While it’s evident that podcasts aren’t likely to be prioritized immediately, there could potentially come a time when podcasts are monetized through the Youtube app. Today, Jordan talks about whether podcast SEO is actually a thing.
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Part 3Google’s Subjective Search — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a new Google SERP feature. Once again, Google is changing the SERP with the addition of a new SERP element. Ultimately, we’re seeing very interesting applications of Google artificial intelligence and possibly even glimpses of Google’s personality. Today, Jordan talks about Google's new SERP pros and cons feature.
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