Best practices for leveraging AI in SEO

Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO best practices into the content creation process, key SEO factors for content teams to consider, optimizing website structure for improved visibility and user experience, and creating content that targets high-volume keywords.
About the speaker

Emma Valentiner

Threecolts

- Threecolts

Emma is Head of SEO at Threecolts

Show Notes

  • 05:00
    Integrating SEO best practices into the content creation process
    Discussing the importance of incorporating SEO strategies during the content creation process to ensure the production of search engine-friendly content.
  • 10:00
    Key SEO factors for content teams to consider
    Exploring the essential SEO factors that content teams should keep in mind when developing their content strategies.
  • 15:00
    Optimizing website structure for improved visibility and user experience
    Discussing how content teams can enhance their website structure to boost search engine visibility and improve user experience.
  • 20:00
    Creating content that targets high volume keywords
    A discussion on the strategies for creating content that targets high-volume keywords to increase website traffic and visibility.

Quotes

  • "Content is one of the most expensive things you are going to buy for your marketing." - Emma Valentiner

  • "I've worked with companies of almost every size, from startups to small businesses." - Emma Valentainer

  • "AI tools are appealing for budget, staffing purposes, speed, and efficiency." - Emma Valentiner

  • "We need to proceed with caution, especially in industries held to a higher standard." - Emma Valentiner

  • "AI doesn't create anything new; it pulls from what's already out there." - Emma Valentiner

About the speaker

Emma Valentiner

Threecolts

- Threecolts

Emma is Head of SEO at Threecolts

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