Brand SERPs — Jason Barnard // Kalicube

About the speaker

Jason Barnard

Kalicube

 - Kalicube

Show Notes

  • ·00:52 The importance and the definition of brand SERPs ·07:22 How brand serves are relevant to organizations and to businesses. ·10:44 ROI and brand SERPS ·12:23 What can you do to control?

Episode Summary

  • ·“Google's perception is a reflection of the world's perception of you. .” - Jason ·“That's an unfortunate problem. When you have a name that you share with somebody who is very present in a digital sense.” - Jason ·“You can have the same brand name in different industries within the same country, but you have a double kind of protection. One of which is geolocation. And the other of which is that trademarking. “ - Jason ·“You really need to dominate it. If you can dominate it, if you can control it, you can make it positive, accurate, and convincing. “ - Jason ·“We all trust Google. “- Jason ·“There is a lack of ambiguity between different countries and different industries” - Jason ·“You want to make sure that what they see is phenomenally positive, accurate, and convincing. “- Jason ·“We live in a brand-new age where owning your name, isn't as simple as it used to be.”- Benjamin
About the speaker

Jason Barnard

Kalicube

 - Kalicube

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