Knowledge Panels — Jason Barnard // Kalicube

About the speaker

Jason Barnard

Kalicube

- Kalicube

Show Notes

  • ·01:26 How important it is to have your name show up first. ·04:18 Knowledge panel is essentially what Google considers to be facts. ·04:50 How do you get a knowledge graph? ·06:30 The sources that Google leans on to get that type of cooperation ·10:29 The ways that you can create enough data where Google can validate what you're saying is true ·15:24 The use of creating a knowledge graph and what is the impact for individual brands without duplicate names.

Episode Summary

  • ·“If Google doesn't understand who you are, what you do and who your audience is, how can it possibly think to imagine recommending your offers as a solution to its users? “ - Jason ·“Wikipedia says you need to be notable. You need to be an important brand or person or entity in order to get a page. Google doesn't care about that. Google doesn't care about Notability. It cares about understanding. “ - Jason ·“In reality, most brands don't have a competitor that has the same name as them.” -Benjamin ·“ Ambiguity is one of the biggest problems that Google has in this particular sphere.” - Jason
About the speaker

Jason Barnard

Kalicube

- Kalicube

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