The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Jesse Tutt
Guru SEO and Web Design Services
- Part 1Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
- Part 2 The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Show Notes
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02:06The winning formula for landing pagesTo build effective landing pages, focus on keyword research, use metadata effectively, optimize for mobile, and have clear CTAs. Also, create content that addresses potential barriers to purchasing, include trust badges, imagery, and FAQ schema.
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06:53The importance of longFor landing pages, having long-form content can increase trust and convert users, as opposed to short descriptions. For SEO pages, collapsible content is preferred, but for product/service pages, longer content is acceptable as people are already interested.
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08:47The impact of industry, product, or service on landing page structure and contentIn general, the top rankings in Google indicate the style of content needed for a specific product or service. Product-focused pages will need to provide more imagery and product reviews while service-focused pages will need better creative that focuses on expertise and experience.
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09:56The biggest mistake people make on landing pagesThe biggest mistake on landing pages is distracting customers from the goal of the page. Landing pages should have clear communication and eliminate clutter by focusing on reviews, trust badges, and addressing the barriers to buying.
Quotes
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"Google, as a search engine, uses NLP. If you have the schema for FAQ, Google will know precisely what the question and answer is about your product." -Jesse Tutt, Founder, Guru SEO
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"For a really good landing page, you've got to have that long-form content. And generally, as people scroll, it will actually increase trust." -Jesse Tutt, Founder, Guru SEO
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"For products, having multiple images and text in the images adds a lot of value. With services, you're going to have less images, so you need to make better creative that has iconography and more text." -Jesse Tutt, Founder, Guru SEO
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"I think the biggest thing that people get wrong with regard to landing pages is distracting the customer from buying." -Jesse Tutt, Founder, Guru SEO
- Part 1Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
- Part 2 The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Up Next:
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Part 1Building an SEO Agency — Jesse Tutt // Guru SEO and Web Design Services
Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency.
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Part 2The winning formula for Landing pages — Jesse Tutt // Guru SEO and Web Design Services
Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. To create landing pages that convert, it is important to focus on clarity, relevance, and trust-building elements. However, a common error is adding distractions that divert the customer from taking the desired action. Today, Jesse discusses the winning formula for landing pages.
