Why and how to run SEO tests
- Part 1Building an SEO hypothesis to validate your ideas
- Part 2 Why and how to run SEO tests
Show Notes
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00:45Building an SEO hypothesis to validate marketing strategies.The discussion focused on the necessity of formulating strong SEO hypotheses to guide testing and ensure that marketing efforts are aligned with measurable outcomes.
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04:30Common pitfalls in interpreting SEO data and test results.The conversation highlighted how external factors like seasonality and algorithm updates can obscure true data insights, making it challenging to draw accurate conclusions from SEO tests.
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08:10The critical role of clear objectives in SEO testing.Emphasized the importance of having well-defined goals and a structured approach to SEO testing to avoid common misconceptions and ensure the validity of the results.
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12:50Strategies for setting up effective control and experimental groups.Detailed the best practices for establishing control and experimental groups in SEO tests to accurately measure the impact of changes and innovations in search engine strategies.
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16:20Ensuring the statistical significance of SEO test outcomes.Discussed methods to validate the reliability of SEO test results and the importance of statistical significance in making confident business decisions based on the data.
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20:35Recommendations for SEO testing tools and platforms.Provided insights into various tools and platforms that can aid in conducting robust SEO tests, discussing their unique advantages and applications in different testing scenarios.
Quotes
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"Traffic's up, conversions are up, only good news." - Gus Pelogia
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"I run the tests to validate our SEO strategies effectively." - Gus Pelogia
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"SEO A/B tests perfectly demonstrate the impact of our changes." - Gus Pelogia
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"After running tests, some initiatives showed true impact, others did not." - Gus Pelogia
- Part 1Building an SEO hypothesis to validate your ideas
- Part 2 Why and how to run SEO tests
Up Next:
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Part 1Building an SEO hypothesis to validate your ideas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives.
Play Podcast -
Part 2Why and how to run SEO tests
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO testing to improve site performance and user experience.
