Changes to how google calculates the CLS Core Web Vital metric — Jordan Koene // Searchmetrics

About the speaker

Jordan Koene

Searchmetrics

 - Searchmetrics

Show Notes

  • ·1:09 : No click changes, mobile first ·2:19 : Google moves the goalposts twice ·2:33 : What did Google change when it comes to the core web vitals metrics? ·2:37 : The biggest change is around how Google evaluates Cumulative Layout Shift . CLS is used to understand the way that a page is rendering ·4:41 : The impact of the change that they made ·5:36 : Session gap ·9:23 : Nearly it impacts none of the sites that already had good scores, but it certainly has benefited sites that have had poor scores. ·9:50 : Google states in their report about this that 3% of sites will see a score improvement from needs improvement or poor to a good rating. ·10:59 : Recently searchmetrics published a report on cumulative shift and their report finds that over 96% of the internet isn't performing very well when it comes to these scores.

Episode Summary

  • ·“The SEO world is just like on a high and it's growing.” - Jordan ·“Searchmetrics did a study and said that 4% of I think it was 2 or 3 million websites that they looked at are actually passing Google's standards for core web vitals “ - Benjamin ·“I don't think that people comprehend how big 3% of the internet really is.” - Jordan ·“ At the end of the day, SEO is a zero sum game “ - Benjamin
About the speaker

Jordan Koene

Searchmetrics

 - Searchmetrics

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