Google moves the Core Web Vital goal posts — Jordan Koene // Searchmetrics

About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Show Notes

  • ·1:51 : When is Google rolling out core web vitals and what does that mean for the SEO community? ·2:39 : Thirty percent of digital marketers, digital management folks that were surveyed in a variety of studies are stating that they dont know what core web vitals is. ·4:55 : The problem here is that people are generally aware of what core web vitals but they're not sure what to do. If core web vitals are going to help them or hurt them, that would probably get people to actually start paying attention to things. ·5:26 : Google specifically stated in this a ouncement that they're going to continue to evolve and improve the products that offer page experience updates. ·9:00 : it's going to certainly have a great deal of advantage to big websites that have invested in it, but it's not to say that the small websites shouldn't be focused on it.

Episode Summary

  • ·“People still are very unaware of what many of these KPIs even mean, or how do they manifest themselves in our website “ - Jordan ·“ In many ways, core web vitals, even in June will be what I consider a tie breaker ranking factor than a driving ranking factor, driving being, drives you up the rankings versus changes you from spot two to three.” - Jordan ·“I think Google's missing the mark with core web vitals is that it becomes so complicated and so it was always very detailed.” - Jordan
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

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