Deal & revenue driving content — Steffen Hdebrandt // Dreamdata.io
- Part 1Content as a Revenue Driver — Steffen Hdebrandt // Dreamdata.io
- Part 2 Deal & revenue driving content — Steffen Hdebrandt // Dreamdata.io
Show Notes
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02:22Aligning SEO expectations with your clientsSEO doesnt produce results overnight, so you must align client expectations with how long it will take to yield results. As a result, this time component, and all the steps involved should be clearly demonstrated to new clients investing in SEO.
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05:18Building SEO business cases to justify the investmentThis can be done through keyword research to understand the terms that will provide lifts that youre not currently addressing. You can group your different URLs into content groups, and Dreamdata will tell you how those pages impact the sales pipeline and the deals being won.
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08:25The mindset required for B2B SEOWe need to move away from just focusing on winning organic visits and rankings to revenue generation. So, rather than just winning the biggest keywords with the most search, its really about doing SEO to produce revenue for your company.
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10:46How Dreamdata closes the gap between sales and marketingDreamdata listens to sales calls to determine the questions customers are asking. That way, content can be created to answer those questions and help to progress the deal even before it gets to the salesperson.
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13:50How the Dreamdata platform differs from Google AnalyticsEssentially, the Dreamdata platform is an alternative to Google Analytics for B2B. Theyve removed all the eCommerce metrics and only show metrics related to B2B.
Quotes
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"You need patience before SEO impacts the business. So, align with the people that are to invest in it about how long it takes before we can see money coming back from the investment." -Steffen Hederbrandt, CMO, Dreamdata.io
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"Our scorecard is not organic visitors, it's revenue. And, that is the mindset shift you should think about as you do SEO for B2B." -Steffen Hederbrandt, CMO, Dreamdata.io
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"We actually have customers who use our data to assign commission to the marketing team." -Steffen Hederbrandt, CMO, Dreamdata.io
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"In general, marketers and B2B should think about sales as the quickest way to improve ROI of your activities. We don't make any money if the salespeople don't sell." -Steffen Hederbrandt, CMO, Dreamdata.io
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"If there's a tough question to answer, let's write a strong 2000-word article going deep on this topic. So, by the demo call, theyve had the opportunity to get a good explanation to this question." -Steffen Hederbrandt, CMO, Dreamdata.io
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"We've taken away all the eCommerce related stuff and built an alternative to Google Analytics for B2B which is completely free to use." -Steffen Hederbrandt, CMO, Dreamdata.io
- Part 1Content as a Revenue Driver — Steffen Hdebrandt // Dreamdata.io
- Part 2 Deal & revenue driving content — Steffen Hdebrandt // Dreamdata.io
Up Next:
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Part 1Content as a Revenue Driver — Steffen Hdebrandt // Dreamdata.io
Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. In B2B marketing, the buyer journey isn't linear, so it can be challenging to connect our activities to the revenue made. The value of content is often misunderstood, but Dreamdata.io is attempting to make this process a lot easier for SEOs and B2B businesses. Today, Steffen discusses content as a revenue driver.
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Part 2Deal & revenue driving content — Steffen Hdebrandt // Dreamdata.io
Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO.
