Google, Amazon, and Shopify’s battle for ecommerce supremacy — Collin Colburn // Forrester

Quotes

• “I think there was very much an extreme focus on how is this content going to deliver an experience that's going to evoke sort of the brand experience that we're trying to give customers and leave them with some sort of perception or emotional connection to our brand.” - Collin

• “I think there's gonna be a greater focus around authenticity” - Collin

• “I feel like last year, you can describe content marketers, like going through the stages of grief, where the initial reaction was, well, we need to say something about the pandemic “ -Benjamin