About the speaker
Greg Digneo
Content Guppy
- Part 1Content methodology that builds B2B audiences — Greg Digneo // Content Guppy
- Part 2 Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy
Show Notes
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·01:11 - Gregs favorite content frameworks to use In his business Greg uses 8 content frameworks to convert visitors to customers. His favorite 3 to use are alternative posts, pattern interrupts, and the jobs to be done framework. ·05:40 - Converting SEO visitors into customers The best way to convert a visitor into a customer is by first understanding why they are interested in your product or service. Use appropriate CTAs to take advantage of the visitors mindset of trying to solve a problem. ·08:03 - Strategies for business with longer sales cycles Your CTA depends heavily on the type of business, your sales cycle, and where the vistor is in your sales fu el. For a business with a longer sales cycle, try things like an email capture or a free consultation, and then you can guide the prospect into taking the next step. ·10:54 - Where to find Gregs 8 proven content marketing framework To find all the frameworks that Greg uses for his B2B clients is contentguppy.com/marketing-frameworks.
Episode Summary
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·"I love the alternatives post framework because that person who is coming to that site needs your products and service and is very motivated to try it..." - Greg Digneo, Founder of Content Guppy ·"With pattern interrupt, what we are able to do is grab their attention and maximize the number of clicks we're going to get for that 6th, 7th place ranking." - Greg Digneo, Founder of Content Guppy ·"For the jobs to be done framework, we were getting 10 to 15,000 visitors a month to that page.” - Greg Digneo, Founder of Content Guppy ·“And a bunch of people like 40 to 50 a month, were like, Hey, I don't want to do this manually. Let me buy an app that does this automatically for me." - Greg Digneo, Founder of Content Guppy ·“The best way to get somebody to take action today is to understand why they want to buy from you today. ” - Greg Digneo, Founder of Content Guppy ·“We have our free time sheet templates. We're getting 10 to 15,000 people a month to that.” - Greg Digneo, Founder of Content Guppy ·“Understanding the sales cycle and the duration of your business is incredibly important to figure out what your calls to action are. ” - Benjamin Shapiro, Host of VOS Podcast ·“Bottom of the fu el content is going to be much more geared towards how do I move you through the sales fu el?” - Greg Digneo, Founder of Content Guppy
- Part 1Content methodology that builds B2B audiences — Greg Digneo // Content Guppy
- Part 2 Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy
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Part 1Content methodology that builds B2B audiences — Greg Digneo // Content Guppy
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Part 2Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy
