Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy

About the speaker

Greg Digneo

Content Guppy

- Content Guppy

The founder of Content Guppy, a marketing agency that specializes in creating SEO Content that will turn your blog into your company’s biggest lead gen channel.

Show Notes

  • 01:11
    Gregs favorite content frameworks to use
    In his business Greg uses 8 content frameworks to convert visitors to customers. His favorite 3 to use are alternative posts, pattern interrupts, and the jobs to be done framework.
  • 05:40
    Converting SEO visitors into customers
    The best way to convert a visitor into a customer is by first understanding why they are interested in your product or service. Use appropriate CTAs to take advantage of the visitors mindset of trying to solve a problem.
  • 08:03
    Strategies for business with longer sales cycles
    Your CTA depends heavily on the type of business, your sales cycle, and where the vistor is in your sales funnel. For a business with a longer sales cycle, try things like an email capture or a free consultation, and then you can guide the prospect into taking the next step.
  • 10:54
    Where to find Gregs 8 proven content marketing framework
    To find all the frameworks that Greg uses for his B2B clients is contentguppy.com/marketing-frameworks.

Quotes

  • "I love the alternatives post framework because that person who is coming to that site needs your products and service and is very motivated to try it..." - Greg Digneo, Founder of Content Guppy

  • "With pattern interrupt, what we are able to do is grab their attention and maximize the number of clicks we're going to get for that 6th, 7th place ranking." - Greg Digneo, Founder of Content Guppy

  • "For the jobs to be done framework, we were getting 10 to 15,000 visitors a month to that page.” - Greg Digneo, Founder of Content Guppy

  • “And a bunch of people like 40 to 50 a month, were like, Hey, I don't want to do this manually. Let me buy an app that does this automatically for me." - Greg Digneo, Founder of Content Guppy

  • “The best way to get somebody to take action today is to understand why they want to buy from you today. ” - Greg Digneo, Founder of Content Guppy

  • “We have our free time sheet templates. We're getting 10 to 15,000 people a month to that.” - Greg Digneo, Founder of Content Guppy

  • “Understanding the sales cycle and the duration of your business is incredibly important to figure out what your calls to action are. ” - Benjamin Shapiro, Host of VOS Podcast

  • “Bottom of the funnel content is going to be much more geared towards how do I move you through the sales funnel?” - Greg Digneo, Founder of Content Guppy

About the speaker

Greg Digneo

Content Guppy

- Content Guppy

The founder of Content Guppy, a marketing agency that specializes in creating SEO Content that will turn your blog into your company’s biggest lead gen channel.

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