Greg Digneo
Content Guppy
- Part 1Content methodology that builds B2B audiences — Greg Digneo // Content Guppy
- Part 2 Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy
Show Notes
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01:11Gregs favorite content frameworks to useIn his business Greg uses 8 content frameworks to convert visitors to customers. His favorite 3 to use are alternative posts, pattern interrupts, and the jobs to be done framework.
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05:40Converting SEO visitors into customersThe best way to convert a visitor into a customer is by first understanding why they are interested in your product or service. Use appropriate CTAs to take advantage of the visitors mindset of trying to solve a problem.
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08:03Strategies for business with longer sales cyclesYour CTA depends heavily on the type of business, your sales cycle, and where the vistor is in your sales funnel. For a business with a longer sales cycle, try things like an email capture or a free consultation, and then you can guide the prospect into taking the next step.
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10:54Where to find Gregs 8 proven content marketing frameworkTo find all the frameworks that Greg uses for his B2B clients is contentguppy.com/marketing-frameworks.
Quotes
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"I love the alternatives post framework because that person who is coming to that site needs your products and service and is very motivated to try it..." - Greg Digneo, Founder of Content Guppy
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"With pattern interrupt, what we are able to do is grab their attention and maximize the number of clicks we're going to get for that 6th, 7th place ranking." - Greg Digneo, Founder of Content Guppy
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"For the jobs to be done framework, we were getting 10 to 15,000 visitors a month to that page.” - Greg Digneo, Founder of Content Guppy
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“And a bunch of people like 40 to 50 a month, were like, Hey, I don't want to do this manually. Let me buy an app that does this automatically for me." - Greg Digneo, Founder of Content Guppy
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“The best way to get somebody to take action today is to understand why they want to buy from you today. ” - Greg Digneo, Founder of Content Guppy
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“We have our free time sheet templates. We're getting 10 to 15,000 people a month to that.” - Greg Digneo, Founder of Content Guppy
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“Understanding the sales cycle and the duration of your business is incredibly important to figure out what your calls to action are. ” - Benjamin Shapiro, Host of VOS Podcast
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“Bottom of the funnel content is going to be much more geared towards how do I move you through the sales funnel?” - Greg Digneo, Founder of Content Guppy
- Part 1Content methodology that builds B2B audiences — Greg Digneo // Content Guppy
- Part 2 Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy
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Part 1Content methodology that builds B2B audiences — Greg Digneo // Content Guppy
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Part 2Content frameworks that convert visitors into customers — Greg Digneo // Content Guppy