Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
- Part 1Creating high-performing eCommerce content — Katrina McKinnon // copysmiths.com
- Part 2 Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
- Part 3What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
Show Notes
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02:19HumanHuman-written content leaves room for stories and surprising moments in content, unlike AI. And these stories and content surprises create more opportunities for dwell time and engagement.
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06:10Building brand resonance and credibility using AIAI-generated content will get attention from search engines. However, it wont get the attention of people or be able to build brand resonance and credibility
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08:20Using AI and tools in the content generation processInitially, CopySmiths used Surfer SEO, but clients preferred articles without Surfer SEO as the ideas were more interesting and nuanced. Now, Ahrefs is used to find keywords based on search intent.
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11:28The significance of the layout and formatting of contentCopySmiths found success using specific formatting and layout elements. Articles featured rich media like checklists, video screenshots, images, tables, etc. And that content always performed better.
Quotes
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"Humans create content that creates dwell time. It creates engagement and AI don't yet understand analogies and metaphors and they can't create these surprising little moments in content." -Katrina McKinnon, Founder, CopySmiths
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"You can survive on protein bars for the rest of your life. And that's what these SEO gurus are doing with AI…It's just a protein bar to feed the body, but not the soul." -Katrina McKinnon, Founder, CopySmiths
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"We've done articles with a flow, rhythm, a cadence interrupted by images, tables, lists, ordered lists, unordered lists, testimonials, screen grabs, etc. That content always does better." -Katrina McKinnon, Founder, CopySmiths
- Part 1Creating high-performing eCommerce content — Katrina McKinnon // copysmiths.com
- Part 2 Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
- Part 3What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
Up Next:
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Part 1Creating high-performing eCommerce content — Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. The digital shopping experience today is more based on trust than it has ever been. So, while conversion tactics like button color aren’t likely to work as well, what potential customers and Google are looking for is your social proof of the buying experience. Today, Katrina talks about creating high-performance eCommerce content.
Play Podcast -
Part 2Human touch vs AI copywriters — Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. Though it is getting much more difficult to differentiate between AI-generated content and content created by a human, the differences still prevail. Firstly, AI doesn’t do as well on analogies, metaphors, and stories, as humans do, but these nuances are ultimately what compels people to take an interest in your content. Today, Katrina talks about the human touch versus AI copywriters.
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Part 3What content types rank on Google’s Page 1 — Katrina McKinnon // copysmiths.com
Katrina McKinnon, Founder of CopySmiths, discusses content creation best practices. To get the attention of your target audience, the content you create has to be creative and not be perceived as boring. However, before getting to the point of creating content that gets your audience’s attention, you must write content that enables search engines to rank your website. Today, Katrina talks about what type of content ranks on Google.
Play Podcast
