Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux
Vivint Smart Home
- Part 1UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
- Part 2Determining what metrics to track — Shae Bourdeaux // Vivint Smart Home
- Part 3 Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Show Notes
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03:27Datas role in your content strategyDuring the consumer research process, data-backed content stands out. Vivents content approach involves surveying at least 1000 respondents to create an internal data set, which is then analyzed by the data analysts for key insights.
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05:19Vivents use of data for storytelling and improving user experienceVivint's content strategy focuses on trending topics that align with their target audience's interests. They conduct surveys to gather data, which becomes the foundation for their content, prioritizing data-driven storytelling and improving UX through data visualization with graphics.
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07:31Leveraging data backed content for SEO success and outreachData-supported content can lead to visibility in platforms like Google Discover as Google rewards content backed by data. It can also attract news outlets to use your datasets, leading to domain authority boosting backlinks, and secure top positions in generative search.
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10:24Examples of Vivents surveysVivent conducted a survey on Airbnb rentals, focusing on the misuse of properties. They asked participants about inviting more guests than allowed and whether there should be age restrictions, providing insights into guest behavior and rule-breaking.
Quotes
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"People can go find similar information all across the web when they're doing their research journey. But what really speaks volumes is when you can back that up by data." - Shae Bourdeaux
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"We use the data to tell the story and not vice versa. In a lot of the pieces we publish, you'll see that the data is front and center." - Shae Bourdeaux
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"Data is probably one of the best indicators of a strong source. Supporting storytelling with data boosts your chance for top rankings in this new world of generative search." - Shae Bourdeaux
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"When something is backed by data, and it has the supporting information that's there, Google rewards that and sees the value in it." - Shae Bourdeaux
- Part 1UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
- Part 2Determining what metrics to track — Shae Bourdeaux // Vivint Smart Home
- Part 3 Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Up Next:
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Part 1UX + SEO’s impact on optimization strategy — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience. Today, Shae discusses UX and SEO’s impact on optimization strategy.
Play Podcast -
Part 2Determining what metrics to track — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won’t be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimize first as they influence everything down the funnel. Today, Shae discusses determining which metrics to track
Play Podcast -
Part 3Data’s role in your content strategy — Shae Bourdeaux // Vivint Smart Home
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your content strategy.
