eCommerce content marketing strategies for SEO — Jessica Totillo Coster // eCommerce Badassery

Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. When it comes to eCommerce content, a common mistake is attempting to target a broad audience. In reality, successful content marketing is about attracting the perfect customer who is actively seeking the products or services you offer. Today, Jessica discusses eCommerce content marketing strategies for SEO
About the speaker

Jessica Totillo Coster

eCommerce Badassery

is a little camera shy

Jessica is Founder and CEO of eCommerce Badassery

Show Notes

Quotes

  • "The number one thing we have to remember is that, when you are blogging for an eCommerce website, you have to be super strategic and intentional." - Jessica Totillo Coster

  • "I think we overcomplicate so much that we just need to simplify it, and use the words that our customers are using and write content to answer their questions." - Jessica Totillo Coster

  • "I find that the bigger the search volume, the more general it is, and it's not really going to reach the ultimate person you're trying to reach." - Jessica Totillo Coster

  • "AI can't replace humans. And if you're afraid that it's going to replace you, then it's your job to show how it can't replace you." - Jessica Totillo Coster

  • "Content marketing isnt one-to-one marketing where you put $1 in and get $2 out. You have to think about it as an investment that's going to serve you in the long term." - Jessica Totillo Coster

About the speaker

Jessica Totillo Coster

eCommerce Badassery

is a little camera shy

Jessica is Founder and CEO of eCommerce Badassery

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