Ecommerce platform optimization levers — Kevin Indig // Shopify

About the speaker

Kevin Indig

Shopify

- Shopify

Show Notes

  • ·3:59 Things that need to be done before SEO and actual SEO after finding your niche/product ·4:14 One of the biggest mistakes merchants make. ·7:06 Reviews and SEO Value ·9:49 Some of the levers that you can pull on Shopify to make sure that you're putting your best foot forward with Google. ·11:27 Creating supplemental content ·12:34 How to attract back links organically ·13:01 Content and three formats to lead people to buy from your store. ·13:05 The technical optimizations within Shopify ·13:43 Three key areas of technical elements to focus on ·16:29 Schema is essentially the way that you're going to format the data on your website to make it easy for Google to ingest easily. ·17:15 Where does SEO fit into the priority set in terms of marketing for Shopify store owners? ·17:27 Tandem strategy ·18:18 If you were like a small shop, a small brand, first build a customer base with some paid ads, and then invest in SEO on the side. As time goes by and your shop grows, the investment in SEO will probably increase, whereas the investment in paid ads will be steady.

Episode Summary

  • ·“I think realistically, for most merchants, SEO is probably secondary, maybe even tertiary, depending on the product itself but when it comes to long term cost efficiency, it should be absolutely the number one.” Kevin ·As long as that content is somewhere on your site, Google generally will find it, ingest, and hopefully start sending you traffic. - Benjamin
About the speaker

Kevin Indig

Shopify

- Shopify

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