Ecommerce platform optimization levers — Kevin Indig // Shopify

Welcome to the voices of search podcast. Today we're going to talk to one of my favorite SEOs about the recent shift in his career focus. Joining us is Kevin indig, Director of SEO at Shopify, which is the leading omni channel commerce platform enabling business owners to design, set up and manage stores across multiple sales channels, including web mobile, social marketplaces, brick and mortar locations and pop up shops. For today, Kevin and I are going to discuss ecommerce platform optimization levers.
About the speaker

Kevin Indig

Shopify

 - Shopify

Kevin is Director of SEO at Shopify

Show Notes

Quotes

  • “ SEO is a zero sum game,” - Kevin

  • “ We don't do a lot of capitalization of the data that we get from merchants. “ - Kevin

  • “It is very hard for SEO to give kind of a prescription that fits everyone,” - Kevin

  • “ We really don't want to become a place where you have to seek rent to succeed.” - Kevin

About the speaker

Kevin Indig

Shopify

 - Shopify

Kevin is Director of SEO at Shopify

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