Finding Opportunity Keywords — Farzad Rashidi // Respona
- Part 1 Finding Opportunity Keywords — Farzad Rashidi // Respona
- Part 2Earning Quality backlinks — Farzad Rashidi // Respona
Show Notes
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01:36Why Respona was establishedWhen trying to rank Visme, an all-in-one content creation platform, content wasnt enough to gain the visibility needed. Instead, more resources needed to be allocated to promotion and link-building.
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05:00How Respona differs from Semrush and AhrefsRespona doesnt deal with on-page SEO. They focus on finding companies relevant websites to reach out to for quality backlinks and automating the mundane parts of those collaborations.
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06:37Identifying opportunity keywordsBefore considering link-building and promotion, your on-page SEO must be solid. Then, identify keywords with high volume, low competition, and high amounts of commercial intent.
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08:46Calculating keyword opportunityMultiply the number of clicks by one over keyword difficulty. Then, multiply by one plus the CPC of the keyword. Sort data in descending order, on a spreadsheet, based on parent keywords.
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12:45The impact of quality backlinks on SEO investmentsMany businesses waste money on keywords that dont grow their business online presence. In order to get content ranking on the SERPs, and build your reputation, backlinks are key.
Quotes
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"To this day, Visme has two and a half million monthly organic traffic. According to Ahrefs, theyre one of the top 5,000 websites in the world." -Farzad Rashidi, Co-Founder, Respona
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"Respona finds you relevant websites to reach out to for quality backlinks. And also reaching out to them with a personalized pitch that ideally results in mutually beneficial collaborations." -Farzad Rashidi, Co-Founder, Respona
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"If you are a small company with limited resources, then you're going to have to put your resources in places where theyll have the highest impact on your business." -Farzad Rashidi, Co-Founder, Respona
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"If you have a domain rating of 70, put 70 as the max keyword difficulty to go after. As your website becomes more authoritative, you can go after some of the more competitive keywords." -Farzad Rashidi, Co-Founder, Respona
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"To calculate the keyword opportunity score, plug in the number of clicks, multiply by one over keyword, difficulty multiply by one plus CPC, which is one plus the keyword cost per click of that keyword." -Farzad Rashidi, Co-Founder, Respona
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"As businesses start getting ROI from their SEO, they'll need backlinks to get their content ranking. Guess what tool they'll use to get backlinks? Thats Respona." -Farzad Rashidi, Co-Founder, Respona
- Part 1 Finding Opportunity Keywords — Farzad Rashidi // Respona
- Part 2Earning Quality backlinks — Farzad Rashidi // Respona
Up Next:
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Part 1Finding Opportunity Keywords — Farzad Rashidi // Respona
Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. Many companies mistakenly spend way too much money pursuing keywords that do not move the needle for their business. Ultimately, ranking favorably on Google search results requires targeted backlinks to ensure your content gets maximum visibility. Today, Farzad discusses finding keyword opportunities.
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Part 2Earning Quality backlinks — Farzad Rashidi // Respona
Farzad Rashidi, Lead innovator and Co-Founder at Respona, talks about connecting your content and linking strategies. As far as Google’s ranking factors go, backlinks could arguably be considered the most important one. Beyond building high quality pieces of content, SEOs must create and cultivate relationships that maximize domain authority for all parties involved. Today, Farzad discusses generating targeted backlinks.
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