Making SEO Work For PR & Comms — Justin Seibert // Direct Online Marketing
Justin Seibert
Direct Online Marketing
- Part 1Goal Setting For SEO — Justin Seibert // Direct Online Marketing
- Part 2Why custom GA4 Implementation is a must — Justin Seibert // Direct Online Marketing
- Part 3 Making SEO Work For PR & Comms — Justin Seibert // Direct Online Marketing
Show Notes
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02:25The overlap between SEO and PRInitially, the aim was just for PR to get you some exposure. Nowadays, PR and communication professionals are being asked to show how their efforts impact search results in an effort to maximize their efforts and get the most value from their work.
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03:53SEO metrics to consider when evaluating your PR and communications strategyThe metrics to look at when evaluating PR and communication strategy for SEO include domain authority of the sites that picked up the PR piece, keyword ranking, and volume. In addition, you can look at branded searches and organic traffic spikes.
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06:28The effectiveness of PR and communications links in improving rankingsLinks still play a role in determining a website's credibility and search engine ranking, despite claims that link building is dead. As long as Google values third-party votes of credibility, links will continue to matter in improving a website's overall SEO.
Quotes
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"Many professionals outside SEO are nervous about asking their contacts for a link. When you have that connection already, we see maybe 80% chance of getting picked up when you make the ask." -Justin Seibert, President, DOM
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"If you have a great PR strategy, you're going to see big spikes in your organic traffic coming in. So, you want to see how big did they get, and how long did they last." -Justin Seibert, President, DOM
- Part 1Goal Setting For SEO — Justin Seibert // Direct Online Marketing
- Part 2Why custom GA4 Implementation is a must — Justin Seibert // Direct Online Marketing
- Part 3 Making SEO Work For PR & Comms — Justin Seibert // Direct Online Marketing
Justin Seibert
Direct Online Marketing
Up Next:
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Part 1Goal Setting For SEO — Justin Seibert // Direct Online Marketing
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO.
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Part 2Why custom GA4 Implementation is a must — Justin Seibert // Direct Online Marketing
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must.
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Part 3Making SEO Work For PR & Comms — Justin Seibert // Direct Online Marketing
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap between SEO and some other marketing channels.
