Google Algo Update Alert — Jordan Koene / Previsible

Jordan Koene, Co-Founder and Education Partner at PreVisible, dives into breaking SEO news. Google’s latest standalone product reviews update is testament to the fact that they’re on a mission to get ‘sound purchasing advice’ in front of their billions of users. Much like Google’s core updates, Google advised that this aims to rank content that demonstrates expertise and insight beyond what’s provided by the manufacturer. Today, Jordan discusses Google's new algorithm update.
About the speaker

Jordan Koene

 is a little camera shy

Jordan is Co-Founder and Education Partner at PreVisible

Show Notes

  • 02:16
    News on Googles new algorithm update
    Since Googles product review update, theres been volatility in terms of search rankings and forum type content. Google is in the process of testing and getting rid of bad actors in content.
  • 04:33
    Impacts of Googles new algorithm update
    While the fall offs have not been catastrophic, larger UGC and enterprise sites noticed a softening in traffic. These sites are yet to see a rebound in traffic after the easter holiday break.
  • 06:35
    Players impacted by Googles new algorithm update
    Social engagement sites like Twitter and Youtube have seen an uptick in traffic. However, SEO visibility has softened for sites like Quora and editorial review sites like CNET and WIRED.
  • 08:40
    Where Google is headed with their product review changes
    Essentially, Google is reevaluating the sources they check to evaluate a websites ranking. While product reviews are decreasing in importance, social medias importance is rising.
  • 10:11
    The importance of product reviews currently
    Product reviews are still critical to product pages. Google is adjusting the evaluation of webmasters leveraging of the review data displayed on product pages.


  • "We're seeing drops in ranking, alluding to Google evaluating what's happening in the content space. Either we've got tests and updates, or this is experimentation for something bigger to come." -Jordan Koene, Co-Founder, PreVisible

  • "Larger UGC sites and enterprise sites arent seeing the same traffic from a few weeks ago. Several holidays happened at the same time. But, people are struggling to see the rebound after the holiday." -Jordan Koene, Co-Founder, PreVisible

  • "We're seeing some upward mobility in the social media space. Maybe that's just Elon Musk in his active, this investor type stance. But, we're not seeing any impact around social media." -Jordan Koene, Co-Founder, PreVisible

  • "We've seen editorial sites like CNET and WIRED take a drop in the last two weeks. A lot of that could be due to the ongoing changes going on with how these websites do product reviews." -Jordan Koene, Co-Founder, PreVisible

  • "Google is reevaluating the data points leveraged when evaluating the rankings of a particular page. They started with product reviews because theyve been abused a lot lately." -Jordan Koene, Co-Founder, PreVisible

  • "Product reviews are still important on a product page. They always have been and probably will continue to be. Where Google is making their adjustments is around how we use them and collect the data." -Jordan Koene, Co-Founder, PreVisible

  • "Google is asking how its possible that a product still has five stars when the last three reviews for the product were one star. They're reevaluating how webmasters leverage the data we display." -Jordan Koene, Co-Founder, PreVisible

About the speaker

Jordan Koene

 is a little camera shy

Jordan is Co-Founder and Education Partner at PreVisible

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