2022 SEO Predictions — Jordan Koene // Searchmetrics

Searchmetrics’ SEO Strategist, Jordan Koene, goes over 2022 SEO predictions. The SEO community is hardly ever right when it comes to Google and predictions. However, access to past data and observation of trends offer clues on Google’s next move. Today, Jordan offers his 2022 SEO predictions.

Show Notes

  • 01:38
    Content searches in 2022
    There will be more content-specific recommendations from Google. More focus will be placed on user generated content in terms of product searches and eCommerce.
  • 03:33
    Google and indexing
    More advanced ways will be introduced to manage indexing in 2022. Well possibly see better ways to submit and deprecate content.
  • 04:32
    Consolidation of standards and processes in the verticalization of content
    This has already been observed in categories like retail where shopping ads are a free option for eCommerce sites. It will become both a verticalization and technological component
  • 05:42
    Google Shopping
    2022 will be the year Google Shopping takes on Amazon. Theyll allow users to make purchases via search results, while giving more priority to voice search.
  • 07:06
    Speed and Core Web Vitals
    Google will provide more core web vitals related data while advising sites of their overall aggregate composite scores.
  • 08:33
    SERPs and embedded engagement
    Users wont have to leave the SERP when interacting with content on any connected device. They will be able to use the search results page to stream content to their television at home.
  • 10:15
    Why embedded engagement is a big deal
    SEOs and brands want consumers on their sites. However, Google wants to maintain ad revenue by ensuring consumers dont have to leave the SERP.


  • “As Google tries to become more of a powerhouse within eCommerce where they've lost traction to websites like Amazon, theyll be focusing on how UGC is used." -Jordan Koene, SEO Strategist, Searchmetrics

  • "We're going to see direct-feed type capabilities where we can submit certain feeds directly to Google and prioritize things differently." -Jordan Koene, SEO Strategist, Searchmetrics

  • "We will see possibly better ways to communicate removal and deprecation of content." -Jordan Koene, SEO Strategist, Searchmetrics

  • "We need new ways to tell Google what we have and why it's important." -Jordan Koene, SEO Strategist, Searchmetrics

  • "I think Google is going to get better. Not only with their purchase experience. But, being able to buy through the search results." -Benjamin Shapiro, Host, VOS podcast

  • "Google is going to come to a place where they're able to provide subsets of data that are components to the core web vitals." -Jordan Koene, SEO Strategist, Searchmetrics

  • "Google is going to be more prescriptive about an overall aggregate composites score that allows websites to be more surgical about where to make changes." -Jordan Koene, SEO Strategist, Searchmetrics

  • "Theres going to be a radical change to the SERP where there are now embedded engagement elements." -Jordan Koene, SEO Strategist, Searchmetrics

  • "For consumers with a connected device in your house, when youre on a SERP and want to play a song, you can instantly play that song on your connected device from the SERP." -Jordan Koene, SEO Strategist, Searchmetrics

  • "For Google to maintain their user experience and ad revenue, they want to make sure that people don't leave Google." -Jordan Koene, SEO Strategist, Searchmetrics

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