Google SERP Changes’ impact on brand lead flow — Prasanna Dhungel // GrowByData

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about adapting to Google SERP changes for effective lead generation. In a rapidly changing digital landscape, businesses are constantly navigating the dynamic terrain of Google's algorithms and evolving SERP features. Adapting to these changes is vital for maximizing online visibility and generating valuable leads. Today, Prasanna discusses Google SERP changes’ impact on brand lead flow.
About the speaker

Prasanna Dhungel

GrowByData

- GrowByData

Prasanna is Co-Founder and Managing Partner at GrowByData

Show Notes

  • 02:24
    The impact of Google SERP changes on brand lead flow
    The SERP layout has changed frequently, featuring more images and videos, and placing blue links lower on the page. Brands relying solely on organic blue links or text ads may experience a drop in clicks and leads, and competition in the SERPs can further affect brand visibility.
  • 06:07
    The evolution of verticalized data for enhanced decision making
    Access to granular data from search engines like Google has decreased, leading to greater reliance on the algorithms to do their job well. However, differentiation and access to unbiased and statistically significant vertical data are crucial to drive lead flow and your brand.
  • 11:18
    Leveraging verticalized data for targeted SEO strategies
    Accessing vertical and geographic data is crucial for aligning models and decisions with specific industries. Likewise, staying informed about important SERP elements for your vertical, and personalizing user experiences will be even more important to maintain a competitive position.
  • 12:45
    Paid vs organic approaches to branded search
    Dominating the SERP on branded search is crucial, including organic visibility on local listings, People Also Ask, and videos. In terms of paid, understanding competitor tactics and offers can provide insights for enhancing your brand's competitive position and attracting customers.
  • 17:16
    Strategies for maximizing lead generation with Google's offerings
    Strategies include tracking SERP changes, using text ads, optimizing content, and Google My Business to appear strong. Additional precautions include developing strategies to counter competitors, trademark violations, and unauthorized affiliates from diverting traffic and leads.
  • 20:53
    How generative AI will impact search results
    Theres speculation about how generative AI will affect the SERP and website click-through rates. However, monitoring the SERP, competitors, and partners, as well as evaluating best practices and utilizing performance insights to maintain a competitive edge will be important.

Quotes

  • "Previously, the results you were getting from Google could give you lots of granularity. These days, you do not have that, and you're being asked to rely on the algorithms to do their job well." -Prasanna Dhungel, Co-Founder, GrowByData

  • "Having holistic vertical data, understanding what SERP is important for that vertical, personalizing the experience, and always staying on top will be even more important in the days ahead." -Prasanna Dhungel, Co-Founder, GrowByData

About the speaker

Prasanna Dhungel

GrowByData

- GrowByData

Prasanna is Co-Founder and Managing Partner at GrowByData

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