Technical changes in Q2 — Winners & Losers

Quotes

• “I hate to be the one to do this but technical changes in Q2 brings us back to Google. One of the big ones is the Lighthouse, its Googles measurement of page speed and how to integrate that into their algorithms.” -Tyson

• “Google announced moving from V5 to V6 and this one actually brings some rather significant changes to how Google is looking at page speed and what actually within speed or how you define page speed will have an impact on your websites rankings.” -Tyson

• “So you had a few components within the score before and now they are saying that a -the waiting or the significance between each of the components is a little different and we are going to swap out a few differentcomponents.” -Tyson

• “It is like first there are minor changes where they took significant factors and they change that from its 20% to 15% waiting and so your risk-moderate shifts of waits. But I would say the most significant one Ill add is the totalblocking time which was not previously part of Lighthouse core and now it is taking up 25% of the total attribution for it.” -Tyson

• “Page speed is obviously one, if not the most important aspects of your technical SEO. Google is trying to provide more clarity and have updated how they think about page speed.” -Ben

• “Another one is the core web vitals. This is a significant change for Google and it also marks one of the few times that Google says in advance to be prepared on whats happening and this is your notice period for it.” -Tyson

• “What I think is interesting is that Google actually started talking about what the ranking factors are this quarter and my understanding is that ranking factors were something that was sort of invented by the SEO industry and now Google is adapting that language and talking about what their ranking factors are.” -Ben

• “Before Googles traditional comment of rankings such as the focus on the user, focus on the content without handing down what it actually means. Now I feel like they have made that establishment and also whenever a core update comes out, that is clearly a large focus. I think it is Google saying, Hey, dont forget about this variance as well, and also hey we are opening up the tools and the line of sight for this by integrating it into the Google Search Console.” -Tyson

• “Scrolled text is another piece of technical change basically and exactly what it sounds like. Basically it is just a different way to jump to users to a different portion or part of the page, thats not necessarily like a jump link.” -Tyson

• “The other one is Guided Recipes. This is an additional expansion of structured data and mark up than Google is using and then it also integrates into a Google Assistant. This is something that is not actually new but something that is overall we are still seeing the continued trend of Google implementing and leveraging structured data more.” -Tyson