Apple enters the Search chat — Jordan Koene // Previsible
- Part 1Google’s Anti-trust trial update — Jordan Koene // Previsible
- Part 2 Apple enters the Search chat — Jordan Koene // Previsible
Show Notes
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01:59Apple's involvement in searchApple has been involved in search for a considerable time, just like many other companies, including Amazon. While their search experiences are verticalized and they don't hold the same market share as Google, they are indeed players in the search domain.
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03:09Apple's potential entry into traditional searchWith the evolution of AI technologies and their substantial resources, its plausible that Apple could enter the conventional text-based search experience. They have the money and time to offer a search experience that rivals Google's, though their decision to pursue this remains uncertain.
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05:16Apple's strategic partnership with Google in searchApples representatives in the Google antitrust lawsuit said that they chose Google over Bing based on the assessment that Google was the better alternative. Beyond that, its unlikely that Apple will be building its own search engine due to the cost and difficulty today.
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07:34AIs threat to Googles search dominanceGoogles search dominance will be challenged by the emergence of numerous AI search companies. The competition won't stem from a single tech giant or startup but from the collective innovation in different verticals leveraging AI to offer superior search experiences.
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09:36The evolving search experienceThe way people search for information is evolving beyond traditional text-based search engines to social, UGC-based search experiences. People are increasingly using social platforms like Pinterest to discover and find creative and artistic products or experiences.
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10:23The future of search and personalized recommendationsGoogle's model of aggregating search results from various sources may not be sustainable in the long term. Future trends suggest consumers will seek personalized recommendations from specialized devices, potentially reducing reliance on traditional search engines like Google.
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11:13Apples incentive to build its own search engineTheres little incentive for Apple to develop its own search engine. It isnt clear how it would benefit Apple and the company as a whole, and the monumental effort required to build a search engine doesnt seem justifiable
Quotes
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"Can Apple enter the conventional text-based search experience and provide an experience that rivals Google? They have the money, time, and resources. Do they want to do it? That is something I'm not entirely sure of." - Jordan Koene
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"I think the conventional text-based search experience is a very plausible thing for Apple now with the onset of a lot of the AI technologies that we've seen in the last 12 months." - Jordan Koene
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"I wouldn't put too much merit in the concept of Apple wanting to build their own search engine. Building search engines costs billions of dollars in today's world and ecosystems." - Jordan Koene
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"Google isnt going to lose to a single dominant technology innovator. It's going to be the millions of different verticals and experiences that can develop a better and richer search experience through the evolution of AI." - Jordan Koene
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"I believe that were five years or so away from me asking my refrigerator food-related questions more than I do Google because my refrigerator will know a lot more about me and be able to give me more accurate information." - Jordan Koene
- Part 1Google’s Anti-trust trial update — Jordan Koene // Previsible
- Part 2 Apple enters the Search chat — Jordan Koene // Previsible
Up Next:
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Part 1Google’s Anti-trust trial update — Jordan Koene // Previsible
Jordan Koene, CEO and Co-Founder of PreVisible.io, delves into the latest developments in SEO news. The Department of Justice's massive antitrust trial against Google is currently underway with allegations that Google has employed unfair practices to remain the world's leading search engine. The big question is: can they prove it? Today, Jordan discusses recent developments in the Google antitrust trial.
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Part 2Apple enters the Search chat — Jordan Koene // Previsible
Jordan Koene, CEO and Co-Founder of PreVisible, delves into the latest developments in SEO news. Rumors suggest Apple may be developing its own search engine. Despite having the necessary resources, it is unclear how this move would benefit both Apple users and the company as a whole. Today, Jordan discusses Apple entering the search chat.
