Handling bad Core Web Vitals scores — Geoff Atkinson // Huckabuy

Geoff Atkinson, Founder and CEO of Huckabuy, looks into how Google's speed update will impact your website. Slow page speed often takes a while to be identified by companies as it usually goes unnoticed until it starts impacting results. While most immediately turn to their engineering teams for a solution, when the issue persists, they start looking for external solutions such as Huckabuy. Today, Geoff discusses how to handle bad core web vitals scores.
About the speaker

Geoff Atkinson

Huckabuy

- Huckabuy

Geoff is Founder and CEO of Huckabuy

Show Notes

  • 02:20
    Dealing with bad core web vitals scores
    Slow page speed is often caused by multiple issues such as large images, images not in next-gen format, etc. Solutions like Huckabuys automated page speed product and Early hints can be used to identify page speed issues and provide tips to rectify those issues.
  • 04:50
    The main causes of bad core web vitals scores
    Typically, the main causes are large images, images in the wrong formats, and excessive use of JavaScript apps. These issues can significantly slow down the page, especially in the context of content being driven by third-party JavaScript apps.
  • 06:24
    Third
    In the past, marketers did not consider the impact on page speed when adding new features or widgets to their websites. However, due to the increased awareness of the impact, marketers will consider the impact of adding new features to websites before installation.
  • 09:05
    In
    When people encounter issues with page speed, they often turn to their engineering teams to fix the problem. But expertise in technical SEO and page speed optimization is required to solve the problem and thats where companies like Huckabuy come in handy.
  • 10:25
    Why page speed issues are challenging for internal engineering teams
    Improving page speed is a multi-faceted and ongoing task, involving a variety of small projects that need to be tackled. Even while Huckabuy leverages edge computing using Cloudflare to help improve performance, it still involves a lot of work.
  • 11:52
    Identifying slow page speed issues
    Slow page speed is usually identified by the search team when they notice a decline in organic traffic or paid traffic. It is crucial to test all the different types of pages throughout the website, especially the most trafficked pages, to accurately identify and address the issue.

Quotes

  • "Slow page speed is like death by 1000 paper cuts. It's not usually one big thing. It might be that your images are too large. It might be that your images are in the wrong generation formats." -Geoff Atkinson, CEO, Huckabuy

  • "There's nothing you can do as a marketer to change the way you write that's going to impact the page speed. It has to be done through some sort of technical solution." -Geoff Atkinson, CEO, Huckabuy

  • "I bet by the end of 2023, the marketer, when considering purchasing or trying certain things, is going to take page speed into account when they install something new." -Geoff Atkinson, CEO, Huckabuy

  • "We spent three years developing our page speed product with a bunch of developers. So how long is it going to take your internal team that isn't familiar with page speed nor experts at it?" -Geoff Atkinson, CEO, Huckabuy

  • "Page speeds like death by a thousand paper cuts. It's not one project and it's done. It's 10, 15, 20 different little things that are all little projects that need to get fixed." -Geoff Atkinson, CEO, Huckabuy

  • "Slow page speed can go unnoticed forever because it isnt something that's top of mind. It usually comes from a search person because it's impacting their results." -Geoff Atkinson, CEO, Huckabuy

About the speaker

Geoff Atkinson

Huckabuy

- Huckabuy

Geoff is Founder and CEO of Huckabuy

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