The state of backlinks — Jordan Koene // Previsible
- Part 1Google’s May Algo Updates — Jordan Koene // Previsible
- Part 2 The state of backlinks — Jordan Koene // Previsible
- Part 3The Great SEO Resignation — Jordan Koene // Previsible
Show Notes
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02:04Risky backlinking strategiesTheres a lot of confusion around the legitimacy of buying backlinks. The SEO community has been seeking clarification from Googles SEO liaisons on safe backlink investment strategies.
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03:50The current state of backlinksWe're reentering the era where brands known and unknown are buying backlinks. And were still waiting for Googles response to the widespread tactic.
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07:09Googles response to the SEO communitys backlinking questionsPreviously, backlink questions would have been referred to their documentation. Recent responses indicate backlinks are assessed on validity and usefulness of the link in the post.
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09:33Managing the acquisition of backlinks to your website and contentGoogles algorithms understand realistic growth and social relevance. Essentially, its not just about the authority of links, but also the relevance of the links to the context of the pages.
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12:03Googles evaluation of backlinksGoogle Discover, Google news, and elements in the SERP help Google determine useful backlinks. Ultimately, the algorithm considers all relevant signals to the collection of backlinks.
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13:38Data and backlink prioritizationUse data to determine the appropriate volume of backlinks for pages over time. Develop healthy and effective strategies to acquire relevant backlinks from trusted sources.
Quotes
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"Five to six years ago, tactics included marketplaces to trade, sell, or buy links. When these places and tactics were exposed by Google, brands that participated received a negative result." -Jordan Koene, CEO & Co-Founder, PreVisible
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"We're reentering that zone where everybody is participating in buying backlinks. And I'm very excited to see how Google reacts to the proliferation of buying backlinks." -Jordan Koene, CEO & Co-Founder, PreVisible
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"Google knows if you suddenly went from zero to 10,000 backlinks in just days or weeks. The algorithms are already fine tuned to understand what's realistic." -Jordan Koene, CEO & Co-Founder, PreVisible
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"The algorithm is no longer about where the placement is, or what the placement is about. It's about all the other signals that are relevant to the collection of those backlinks." -Jordan Koene, CEO & Co-Founder, PreVisible
- Part 1Google’s May Algo Updates — Jordan Koene // Previsible
- Part 2 The state of backlinks — Jordan Koene // Previsible
- Part 3The Great SEO Resignation — Jordan Koene // Previsible
Up Next:
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Part 1Google’s May Algo Updates — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Recently, we’ve seen Google shift its approach to the release of updates. Whereas older updates would have taken place within the same week, the spring and summer updates indicated that Google is committing to gradually implementing smaller updates, over longer periods of time. Today, Jordan talks about Google's May algorithm updates.
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Part 2The state of backlinks — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. Over the years, Google’s algorithms have grown more sophisticated in their understanding of good and bad backlinks. While backlinks have always been a gray area for SEO, recent responses from them indicate that the assessment of a site’s backlinks goes way beyond quantity. Today, Jordan talks about the state of backlinks.
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Part 3The Great SEO Resignation — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses breaking SEO news. In the last two years, many people have walked away from corporate America for a less stressful pace of life. This trend has led to an increase in SEO consultants and left companies struggling to find SEO talent that aligns with the business’ needs. Today, Jordan talks about The Great SEO Resignation.
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