Google punts on 3rd party cookie depreciation — July 2022
- Part 1Google’s product review update launch — July 2022
- Part 2 Google punts on 3rd party cookie depreciation — July 2022
- Part 3Would you bet on Alphabet stock — July 2022
Show Notes
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02:16Google and the deprecation of thirdGoogle had originally announced the deprecation of third-party cookies in 2023. However, theyve recently moved that date to 2024 instead.
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03:45Why the deprecation of cookies matters to GooglePhasing out third-party cookies is a way for Google to fight against spam and fraudulent activities on the internet. And it will allow for greater control of the data advertisers have access to in terms of marketing to users.
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07:15The regulation of thirdGoogles plan is to allow marketers to access third-party data through three core APIs and a spam layer called trust tokens. So, marketers will still have access to third-party data, but in a more restricted way.
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09:37Googles inability to hit their thirdThis inability likely stems from them being unable to design the technologies well enough to reach the outcome they want. So, a lot of the delay comes down to development and engineering.
Quotes
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"Google originally expected to have third-party cookies deprecated in 2023. And now it looks like they've expanded that timeline to the second half of 2024." -Jordan Koene, CEO, PreVisible
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"Google is going towards a set of ecosystems that will phase out third-party cookies and make privacy a front and foremost component in the ability for marketers to still use third party-data." -Jordan Koene, CEO, PreVisible
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"Third-party data is still going to be used by marketers, but it is a sandbox. It's an environment where Google will be able to control the way that advertisers can use it." -Jordan Koene, CEO, PreVisible
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"There are three core APIs. There's the flow API, topics API, and the fledge API. These are the three main APIs that will enable marketers to show these ads and show content." -Jordan Koene, CEO, PreVisible
- Part 1Google’s product review update launch — July 2022
- Part 2 Google punts on 3rd party cookie depreciation — July 2022
- Part 3Would you bet on Alphabet stock — July 2022
Up Next:
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Part 1Google’s product review update launch — July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is back on the update train with the July 2022 product review update. However, this time, communication has improved in terms of them providing more context about the coming changes to the SEO community. Today, Jordan talks about Google's product review update launch.
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Part 2Google punts on 3rd party cookie depreciation — July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. Google is singing an all too familiar tune and they’ve once again announced that the deprecation of third-party cookies has been pushed back to the latter half of 2024. Reasons for the delay vary, but this is good news for marketers and their PPC investments as it is currently cheaper than content marketing and takes a lot less expertise. Today, Jordan talks about Google punting on third-party cookie deprecation.
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Part 3Would you bet on Alphabet stock — July 2022
Jordan Koene, PreVisible.io CEO and Co-Founder, discusses what's happening with Google. It’s been a difficult two years for tech stocks and even the behemoth, Google, is dealing with contractions across all their lines of business. However, in comparison to players like Shopify and Facebook, Google‘s growth prospects look a lot more positive. Today, Jordan wraps up the conversation by asking if you would bet on alphabet stock.
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