How to be more strategic with your SEO
- Part 1 How to be more strategic with your SEO
- Part 2Developing the necessary skills to become a SEO leader
Show Notes
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03:00Common traps for SEOs when planning longDiscusses the tendency of SEO professionals to get bogged down in data and details, losing sight of broader business goals.
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05:45Importance of speaking the language of business leaders.Highlights the need for SEOs to communicate in terms that align with business objectives, facilitating better understanding and implementation.
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08:30Challenges of business forecasting in SEO.Talks about the discomfort SEOs feel in making business forecasts due to the unpredictable nature of search engine algorithms.
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11:20Building business cases that align with company goals.Provides advice on how SEOs can create projections that resonate with business leaders, emphasizing that these are scenarios, not promises.
Quotes
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"The biggest frustration I hear from other SEOs in the industry and that I see being talked about is clients not implementing work And that comes from it being focused too much on the tactics and the detail and not enough on the big picture." - Emily Wasse
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"It's uncomfortable and it's so hard to put your name to something when Google could roll out an algorithm update and change the playing field." - Emily Wassell
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" If you can define the reasons why we're doing the SEO work Then it's easier to get buy-in to the implementation and the tactics that you want to do." - Emily Wassell
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"Projections are not promises; they are just possible scenarios." - Emily Wassell
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"We can get into the space of um constantly Talking about seo as an evolutionary Channel, there's something that changes." - Emily Wassell
- Part 1 How to be more strategic with your SEO
- Part 2Developing the necessary skills to become a SEO leader
Up Next:
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Part 1How to be more strategic with your SEO
SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common traps for SEOs when planning long-term strategies, importance of speaking the language of business leaders, challenges of business forecasting in SEO, and building business cases that align with company goals.
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Part 2Developing the necessary skills to become a SEO leader
Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical proficiency and strategic foresight in navigating the complex landscape of search engine optimization. By integrating these skills, Emily highlights how professionals can drive meaningful impact in their organizations. Today, she shares insights on leveraging analytics and understanding algorithm updates to stay ahead in the SEO game
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