How Voice Search Will Impact SEO in 2022 — Shiv Gupta // Incrementors

Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives. While voice search is steadily being adopted by more people, its SERPless nature complicates the job for SEOs. Today, Shiv outlines how voice search will impact SEO in 2022.
About the speaker

Shiv Gupta

Incrementors

- Incrementors

I started my journey in the field of digital marketing at the age of 17. For the initial three years, I worked on experimental projects, while working on research-based projects, I grabbed deep knowledge of the industry. During that time, I also gained a lot of technical skills and market knowledge and together with that unknowingly I learned good client management skills as well, because of which I started getting some referral-based work. Later one of my first clients, Robe Noguria encouraged me to partner with him and offered me to start my digital marketing agency. In 2012, I started my own company, Incrementors, and developed my website, https://www.incrementors.com/. Though I began my professional career as a small business owner, my team had tremendous success in terms of marketing the business and developing the field. I started Incrementors to provide the best marketing solution to struggling businesses to show actionable result orienting tips, strategies, and techniques needed to get higher sales and conversions. Incrementors don't give fluff or “high-level” advice. Our core focus insanely remains on actionable advice that works. Some of my blogs look like this; https://www.incrementors.com/blog/advanced-ecommerce-seo-complete-guide/ https://www.incrementors.com/blog/seo-tools-the-ultimate-list/ https://www.incrementors.com/blog/ultimate-seo-guide-for-software-tech-companies/ I am looking to have the next interaction while getting interviewed. For the same, I would like to mention that I have been working on certain articles and advisory for my clients. These articles focus on “How to plan a rebuild for the brand post COVID”. This way, I can stay in touch with my clients and offer them some good and helpful insights for their business which in a way will help me to build my brand.

Show Notes

  • 02:00
    What we can expect from voice search in 2022
    Voice search is SERPless. The user receives one answer to their query. Voice search and smart speakers are going to change SEO in 2022 and beyond.
  • 03:38
    Why 2022 will be a big year for voice search
    Screenless searches are growing in popularity and more families own smart speakers. Voice search is going to transform the way customers shop online through voice shopping.
  • 05:20
    How voice search is used currently
    Currently, people use virtual assistants to call restaurants. In the future, they will book appointments for us and get other things done.
  • 06:15
    How voice search is expected to change the user experience in eCommerce
    People are already using Alexa to purchase things on Amazon. They are able to buy products without ever looking at a screen.
  • 07:32
    Voice search in other industries
    Voice search is being used for food delivery, hotels, doctors offices, etc.
  • 08:02
    Voice search for informational queries
    People use voice search for information like the news currently. Voice search is especially useful for persons who are blind or for children too young to type.
  • 10:31
    Improvements in voice search
    User satisfaction levels have increased and more people are using voice search. Additionally, voice search is available in many languages now.

Quotes

  • "The main thing to know about voice search SEO is that it is SERPless. You get only one direct answer to your query." -Shiv, Gupta, Owner, Incrementors

  • "Voice search and smart speakers are going to change the entire SEO game in 2022 and beyond." -Shiv, Gupta, Owner, Incrementors

  • "In 2022, 66.3 million U.S. households are forecasted to own a smart speaker." -Shiv, Gupta, Owner, Incrementors

  • "Voice shopping is projected to reach 40 billion in 2022." -Shiv, Gupta, Owner, Incrementors

  • "The assistant will actually talk to a human, book an appointment for you, and get things done." -Shiv, Gupta, Owner, Incrementors

  • "A lot of people have started shopping on Amazon using Alexa. They just say, buy me, and it literally adds that product to your cart." -Shiv, Gupta, Owner, Incrementors

  • "There are a lot of navigational queries and a lot of information-based conversations people have started having with smart devices." -Shiv, Gupta, Owner, Incrementors

  • "When I wake up after my morning alarm, my Alexa reads out all the recent news for me for the first 15 minutes. So that's how it's working for me." -Shiv, Gupta, Owner, Incrementors

  • "Even blind people can use their smart devices to gather any information based on their choice." -Shiv, Gupta, Owner, Incrementors

  • "91% of the users feel satisfied when they ask smart devices a question." -Shiv, Gupta, Owner, Incrementors

About the speaker

Shiv Gupta

Incrementors

- Incrementors

I started my journey in the field of digital marketing at the age of 17. For the initial three years, I worked on experimental projects, while working on research-based projects, I grabbed deep knowledge of the industry. During that time, I also gained a lot of technical skills and market knowledge and together with that unknowingly I learned good client management skills as well, because of which I started getting some referral-based work. Later one of my first clients, Robe Noguria encouraged me to partner with him and offered me to start my digital marketing agency. In 2012, I started my own company, Incrementors, and developed my website, https://www.incrementors.com/. Though I began my professional career as a small business owner, my team had tremendous success in terms of marketing the business and developing the field. I started Incrementors to provide the best marketing solution to struggling businesses to show actionable result orienting tips, strategies, and techniques needed to get higher sales and conversions. Incrementors don't give fluff or “high-level” advice. Our core focus insanely remains on actionable advice that works. Some of my blogs look like this; https://www.incrementors.com/blog/advanced-ecommerce-seo-complete-guide/ https://www.incrementors.com/blog/seo-tools-the-ultimate-list/ https://www.incrementors.com/blog/ultimate-seo-guide-for-software-tech-companies/ I am looking to have the next interaction while getting interviewed. For the same, I would like to mention that I have been working on certain articles and advisory for my clients. These articles focus on “How to plan a rebuild for the brand post COVID”. This way, I can stay in touch with my clients and offer them some good and helpful insights for their business which in a way will help me to build my brand.

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