Who owns AI discovery?

AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future of search, including AEO and GEO, and how businesses can adapt to AI-driven discovery. The conversation dives into decentralized SEO ownership, cross-functional collaboration, agency partnerships, and the importance of building strong relationships across marketing, PR, engineering, content, and other teams. Discover practical insights on how organizations can move faster, make smarter decisions, and stay ahead as the search landscape continues to evolve.
About the speaker

Siiri Lee

MANSCAPED

- MANSCAPED

Siiri Lee is Sr. Director, Global Direct-To-Consumer at MANSCAPED

  • Part 1 Who owns AI discovery?
  • Part 1 Who owns AI discovery?
About the speaker

Siiri Lee

MANSCAPED

- MANSCAPED

Siiri Lee is Sr. Director, Global Direct-To-Consumer at MANSCAPED

Up Next:

  • Current Podcast

    Part 1Who owns AI discovery?

    AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future of search, including AEO and GEO, and how businesses can adapt to AI-driven discovery. The conversation dives into decentralized SEO ownership, cross-functional collaboration, agency partnerships, and the importance of building strong relationships across marketing, PR, engineering, content, and other teams. Discover practical insights on how organizations can move faster, make smarter decisions, and stay ahead as the search landscape continues to evolve.