How to Beat A Billion Dollar Company On Google — Damon Burton // SEO National
- Part 1If Content Is King, Are All Topics Created Equally? — Damon Burton // SEO National
- Part 2 How to Beat A Billion Dollar Company On Google — Damon Burton // SEO National
Show Notes
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01:50The value of practicing intentional SEOPrior to starting his agency, Damon noticed a gap in information available about a TV show star and created a fan site consisting of all the stars public information. By focusing on solving the fans problem over SEO tactics, the site ranked higher than a billion-dollar company's site.
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06:57Capitalizing on opportunities to stay ahead of the curve in SEODamon noticed the viral parody video of Tom Cruise running for president early, created a landing page, ranked for the key phrase, and gained free credibility as a result. Essentially, to stay ahead in SEO, look out for emerging trends or viral content with high traffic potential
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09:38The framework for capitalizing on opportunities in SEOThis is not necessarily a structured process, but it does require being observant and identifying emerging trends in your industry. The framework is basically a combination of standard SEO processes like good, organized, and optimized content, proper keyword selection, etc.
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12:42Prioritizing sustainability and scalability in SEO opportunitiesSustainable and scalable processes are crucial for long-term success in SEO, even if they may not provide immediate results. When considering unique SEO opportunities, assess whether they can be integrated into your current process without sacrificing existing working methods.
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16:18Staying focused and avoiding distractions in marketingWhile there are a lot of distractions in the marketing world, the key is to do your due diligence and front-load your SEO efforts. Once youre headed down the approved path, stick it out as long as you possibly can without deviating to see results.
Quotes
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"What problems are we solving? And how can we actually solve the needs of the consumer, instead of just doing SEO stuff?" -Damon Burton, Founder, SEO National
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"Look for fun and unique opportunities. But are they sustainable and scalable? If they're not, don't get distracted by them." -Damon Burton, Founder, SEO National
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"Do you want one in 100 people converting or eight in 10? 10 is significantly less search volume than 100. But, eight is a lot more dollars in your pocket than one buyer." -Damon Burton, Founder, SEO National
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"Do yourself a favor and front-load your efforts, then put on the blinders. And once you head down the approved path, stick it out as long as you can without deviating." -Damon Burton, Founder, SEO National
- Part 1If Content Is King, Are All Topics Created Equally? — Damon Burton // SEO National
- Part 2 How to Beat A Billion Dollar Company On Google — Damon Burton // SEO National
Up Next:
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Part 1If Content Is King, Are All Topics Created Equally? — Damon Burton // SEO National
Damon Burton, Founder and President of SEO National, talks about content topic selection and buyer intent. Do you want to attract everyone or the people who actually want to buy your product? Choosing the right topics for your SEO strategy can make or break your business, and it all begins with keyword research and understanding your audience's intent. Today, Damon discusses if content is king, are all topics created equally?
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Part 2How to Beat A Billion Dollar Company On Google — Damon Burton // SEO National
Damon Burton, Founder and President of SEO National, talks about how to compete with a billion-dollar business on Google. With billion-dollar corporations dominating search engine results, it can seem impossible to get your brand noticed when you’re a small business. Fortunately, there are strategies and tactics you can implement to level the playing field and successfully compete with these giants. Today, Damon discusses how to beat a billion-dollar company on Google.
