SEO’s impact on Brand — Geoff Atkinson // Huckabuy
- Part 1Why HTTP 103 is the new Black — Geoff Atkinson // Huckabuy
- Part 2 SEO’s impact on Brand — Geoff Atkinson // Huckabuy
Show Notes
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02:45The power of organic search rankings in brand buildingOrganic search rankings can have a significant impact on building a brand. The inherent trust in a number one organic search ranking can change how people perceive a brand and is considered more impactful than traditional marketing methods like TV commercials or print ads.
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07:16The importance of search in building brand trust and awarenessOrganic search rankings play a crucial role in building trust with users, as a top ranking indicates a brand's credibility and expertise in its product category. SEO and paid search are cost-effective for building brand visibility and awareness through high impression rates.
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09:47eBay's paid search strategy for brand growtheBay was able to drive a lot of growth for its brand through paid search by bidding on hundreds of millions of keywords. By doing so, eBay appeared at the top of almost every search result and reinforced its position as the go-to platform for users' needs.
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14:09Measuring brand awareness through searchMeasuring brand awareness through monthly searches for a brand name and its URL can indicate a company's growth or decline. Search can greatly impact a company's brand, as it is where people's attention is focused and can change the perception of a brand if executed well.
Quotes
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"Nothing builds brand better than number one organic search rankings. There's this inherent trust when you see a number one organic search ranking." -Geoff Atkinson, CEO, Huckabuy
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"Users trust a brand that ranks number one. We've found that users don't trust a brand, that if they search for their product category, they can't find them." -Geoff Atkinson, CEO, Huckabuy
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"Impressions are super important. And search happens to be some of the cheapest ways, specifically SEO, but in the eBay example, paid search, to get hundreds of millions of impressions." -Geoff Atkinson, CEO, Huckabuy
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"How many people are searching a month for that brand name is a really good indication of, is the company growing? Or are they shrinking?" -Geoff Atkinson, CEO, Huckabuy
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"People don't click on display ads. But they're really good for impressions. And they're undervalued." -Geoff Atkinson, CEO, Huckabuy
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"If you measure display ads in terms of the impressions that you get, and how many people then search for your brand, and come directly as a result, they're really effective." -Geoff Atkinson, CEO, Huckabuy
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"In today's world, brands change if they do really well in search because that's where people's eyes are." -Geoff Atkinson, CEO, Huckabuy
- Part 1Why HTTP 103 is the new Black — Geoff Atkinson // Huckabuy
- Part 2 SEO’s impact on Brand — Geoff Atkinson // Huckabuy
Up Next:
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Part 1Why HTTP 103 is the new Black — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. HTTP 103 is a recent protocol for web page loading that prioritizes the content that matters to the user, allowing for faster perceived page load time. Its implementation requires the work of a developer, as it is a technical task that involves changing the HTTP protocol. Today, Geoff discusses why HTTP 103 is the new black.
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Part 2SEO’s impact on Brand — Geoff Atkinson // Huckabuy
Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. SEO has traditionally been viewed as a performance marketing channel, focused on driving direct sales and conversions. Instead of solely relying on traditional marketing channels like TV and social media, it's becoming increasingly important to consider SEO as a brand channel, influencing brand awareness, perceptions, and loyalty through strong search rankings. Today, Geoff discusses how SEO impacts your brand.
