Why YouTube needs to be part of your SEO strategy — Gabrielle Florance // Newell Brands
Gabrielle Florance
Newell Brands
- Part 1Importance of building content for e-commerce sites — Gabrielle Florance // Newell Brands
- Part 2 Why YouTube needs to be part of your SEO strategy — Gabrielle Florance // Newell Brands
Show Notes
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02:20Why YouTube should be included in your SEO strategyYouTube is the second-largest search engine and provides an alternative and influential platform for reaching and engaging with users. You can drive referral traffic to your website or other online properties, and YouTube serves as a cost-effective option for market research.
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04:05Leveraging YouTube insights for branding, content strategies, and data analysisUse Looker Studio to set up automated reports for video performance insights. By running video URLs through SEO tools like Conductor, Ahrefs, etc, you can identify the keywords you should be targeting for content creation and optimization in terms of YouTube tags and SEO keywords.
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05:50YouTubes influence on SEO workYouTube is most influential in terms of content and understanding what type of informational content consumers want in relation to your product or service. It is also helpful in terms of providing insights into what content should be developed on your website.
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07:24How YouTubes social community benefits the content processLeveraging consumers as ambassadors or through sponsored posts allows brands to tap into new audiences, extend reach, and drive referral traffic to their sites. Furthermore, brands can tap into the unique ways consumers are using their products.
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09:07Getting started with YouTube in your SEO strategyGet an understanding of how videos are ranked on YouTube, how it works as a search engine, and differs from Google. Its also crucial to understand the display mechanisms within the YouTube search engine, including predictive search and the search results pages.
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10:31Driving referral traffic via strategic placement of CTAs in descriptionsWhen optimizing YouTube video descriptions for driving referral traffic, carefully consider the placement of your CTA and links to your website. By placing the CTA and link at the beginning of the description, you increase the chances of viewers clicking through to your site.
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11:57The importance of reportingAn effective reporting strategy involves understanding video consumption patterns on YouTube and Google and keyword rankings to enable comparisons and actionable insights. Also, reporting should involve the analysis of referral traffic generated by videos linking to your site
Quotes
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"What most people don't think about is, YouTube is a search engine. It's the second largest search engine there is outside of Google." -Gabrielle Florance, Snr Manager of Technical SEO, Newell Brands
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"9 times out of 10, people will throw a video description at the top of the…then link to their site underneath. But most of the time, people wont read the full description." -Gabrielle Florance, Snr Manager of Technical SEO, Newell Brands
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"Nine times out of 10, shorter videos convert better because they get to the point and they address a more specific topic." -Gabrielle Florance, Snr Manager of Technical SEO, Newell Brands
- Part 1Importance of building content for e-commerce sites — Gabrielle Florance // Newell Brands
- Part 2 Why YouTube needs to be part of your SEO strategy — Gabrielle Florance // Newell Brands
Up Next:
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Part 1Importance of building content for e-commerce sites — Gabrielle Florance // Newell Brands
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of building content for eCommerce sites.
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Part 2Why YouTube needs to be part of your SEO strategy — Gabrielle Florance // Newell Brands
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be part of your SEO strategy.
