International SEO approach for same-language markets
- Part 1 International SEO approach for same-language markets
- Part 2Importance of controlling what you allow to be indexed
Show Notes
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03:00Differentiating SEO strategies for same language international markets.The conversation highlights the unique challenges of managing SEO in markets that share a language but differ culturally and regionally.
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05:45Utilizing Hreflang tags for better search engine indexing.Explained the importance of Hreflang tags in directing search engines to the correct regional version of content, ensuring the right audience is targeted.
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08:30Creating unique content for different regions within the same language.Discussed the necessity of tailoring content specifically to regional audiences to avoid duplication and enhance relevance, which improves user engagement and SEO performance.
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11:00Importance of significant content differences between regions.The discussion emphasized that mere changes in currency or minor details are insufficient; substantial local-specific content variations are crucial for successful SEO.
Quotes
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"Hreflang […] tells Google where to rank a respective page in which market." - Simon Glanville
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"The uniqueness of the articles is really, really important. ." - Simon Glanville
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“We dropped about 80% roughly of articles being indexed in some of our major sites. That has now gone back up to 99% again" - Simon Glanville
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"Always think of the user " - Simon Glanville
- Part 1 International SEO approach for same-language markets
- Part 2Importance of controlling what you allow to be indexed
Up Next:
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Part 1International SEO approach for same-language markets
SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences of URLs, and approach for different languages.
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Part 2Importance of controlling what you allow to be indexed
SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area that many SEOs struggle with. In this episode, Simon shares his perspectives on controlling website indexing, highlighting the significant issues with large websites, at what size to consider a cawl budget, clues to identify pages that should not be indexed, and so much more.
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