Investing in sustainable organic growth — Joshua George // ClickSlice
- Part 1 Investing in sustainable organic growth — Joshua George // ClickSlice
- Part 2Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
Show Notes
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01:28Overview of ClickSliceClickSlice is an SEO agency based in London that specializes in eCommerce SEO. They have 24 clients and a team of 13 people, positioning themselves as a medium-sized business that is small enough to care and big enough to deliver.
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02:38Platforms and their impact on SEO and eCommerce businessesClickSlice has a preference for Shopify as their preferred platform due to its ease of use and features. The lower barrier to entry in eCommerce and the growing trend of eCommerce businesses make it easier to deliver results in SEO.
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04:04Using standalone technologies vs eCommerce platformseCommerce businesses place themselves at an advantage when using eCommerce platforms because they are built specifically for eCommerce stores. Ultimately, these platforms are designed to solve the specific problem of selling products online.
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04:41The impact of Google updates on eCommerce storesGoogle's new AI, Bard, will have a big impact on informational-related keywords and could result in a decline in traffic for eCommerce sites. However, its unlikely that Bard will significantly affect buyer intent and commercial-related keywords and eCommerce revenue.
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07:35The importance of quality in SEO for eCommerce businessesWith the emergence of Googles AI, eCommerce business owners will need to focus on quality over quantity. Theyll need to ensure their sites are structurally sound, optimized, and have relevant internal links to increase their chances of Google serving their content to users.
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10:22Strategies for eCommerce Brands to achieve higher rankings in the age of AIThe focus should be proving your website's authority and relevance to Google in order to rank higher. Building high-quality backlinks to increase authority and publishing topically relevant (TR) blogs related to the main theme of the website are key strategies for achieving this.
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12:20How new eCommerce businesses should approach SEONew eCommerce businesses should focus on branding to make people aware of their brand. While building authority and relevance through SEO is important, building a strong brand makes the business more sustainable and increases its immunity to future Google updates.
Quotes
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"Were a team of 13 people. We tell clients that were small enough to care and big enough to deliver. " -Joshua George, Owner, ClickSlice
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"When you're doing SEO, all you're trying to do is serve up content to Google, and make sure that your content is the best." -Joshua George, Owner, ClickSlice
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"Google updates can affect a lot of eCommerce stores, especially with the recent launch of Bard, Google's new AI, that came out within 24 hours ago." -Joshua George, Owner, ClickSlice
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"I can't really see an AI and all these updates affecting commercial intent keywords. But I can definitely see it having a big impact on informational-related keywords." -Joshua George, Owner, ClickSlice
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"When it comes to ranking your eCommerce store number one, there are two things you need to convey to Google. You need to prove that your site is authoritative and relevant." -Joshua George, Owner, ClickSlice
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"Relevancy comes from publishing TR blogs on your website. A TR blog is literally a blog which is topically relevant to the main theme of your website." -Joshua George, Owner, ClickSlice
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"If you're a new business, focus on building relevance and authority. But, definitely focus more on brand building because that's going to help you be more sustainable and immune to future Google updates." -Joshua George, Owner, ClickSlice
- Part 1 Investing in sustainable organic growth — Joshua George // ClickSlice
- Part 2Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
Up Next:
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Part 1Investing in sustainable organic growth — Joshua George // ClickSlice
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua discusses Bard and how it might be evolving in the eCommerce space.
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Part 2Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans.
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