Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
- Part 1Investing in sustainable organic growth — Joshua George // ClickSlice
- Part 2 Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
Show Notes
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02:08Investments to futureSecure editorial and high-quality backlinks that are difficult to replicate. Also, focus on user metrics, ensure your website is structurally sound, combine SEO and copywriting to keep people engaged, and break down category pages into subtopics for improved visibility.
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07:12How to future proof your content strategy,Prioritize user satisfaction by delivering concise content that answers user questions in a short amount of time while incorporating keywords in h1 and h2. For commercial terms, the focus should be on getting your keywords optimized.
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10:54Focusing on niche pages for SEO success and relevancy buildingFocusing on a few target collection pages at a time and building relevancy around them over time is the key to SEO compounding. This will enable you to become an expert in a particular niche and makes it easier for Google to provide your website as the best result for users.
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12:15Tips for future proofing your technical SEOSite speed is likely to become more important, so ensure your website is structurally sound and loads within three seconds. Additionally, avoid keyword cannibalization to improve your site's visibility and tweak your SEO campaigns based on Googles updates.
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16:24Anticipated changes and landmark shifts in SEO in the coming yearsThere will be a lot more helpful content updates coming out this year. Plus, with the emergence of more AI tools, link-building will become more important in the algorithm.
Quotes
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"Always focus on the user. If you do that, you're pretty much always going to be going in the right direction and future-proofing your site." -Joshua George, Owner, ClickSlice
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"To future-proof your backlink profile and make it harder for anyone else to replicate what you're doing, you want to be securing editorial backlinks or higher quality backlinks." -Joshua George, Owner, ClickSlice
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"How can you keep people on your site for as long as possible? One of the best things you can do is have a really good introduction on all of your blog posts." -Joshua George, Owner, ClickSlice
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"To really win and future-proof, focus on user metrics. You want to combine SEO and copywriting to keep people engaged, reading, and staying on your page." -Joshua George, Owner, ClickSlice
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"Google's main goal is to provide the best results to the user. So it's in the best intention to give them the best result. And you can do that by becoming an expert in that niche." -Joshua George, Owner, ClickSlice
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"We typically focus on three to five collection pages, and build the relevancy around those inner niches. Once we dominate that, we move on to the other one. Over time, this compounds." -Joshua George, Owner, ClickSlice
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"We audited an eCommerce site this morning and the time to interactive when you put through Google Page Speed Insights was 55 seconds. Who's going to wait that long to go on your website?" -Joshua George, Owner, ClickSlice
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"All sites should be loaded in three seconds, and that is a given." -Joshua George, Owner, ClickSlice
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"I can definitely see there being a lot more helpful content updates coming out this year. Maybe another two, maybe another three, who knows?" -Joshua George, Owner, ClickSlice
- Part 1Investing in sustainable organic growth — Joshua George // ClickSlice
- Part 2 Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
Up Next:
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Part 1Investing in sustainable organic growth — Joshua George // ClickSlice
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua discusses Bard and how it might be evolving in the eCommerce space.
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Part 2Increase Ecomm sales by leveraging topic clusters — Joshua George // ClickSlice
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans.
