Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
- Part 1Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
- Part 2 Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
Show Notes
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02:06Matching your SEO strategy with a social strategy for PinterestLook for keywords that are relevant to both Google and Pinterest and match those to pages on your website. Youre able to drive links back from Pinterest to your domain and rank your Pinterest content on Google's image algorithm.
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05:19The importance of updating your links on PinterestLinks on your Pinterest have to be updated constantly because they last forever. This is to avoid traffic going to invalid links.
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06:36Optimizing your content to outrank competing images on GoogleUsing a rich pins plugin, you can embed images on your blog pages and share them from your blog page directly to Pinterest. That way, your content is able to show up and rank higher on Google and Pinterest.
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08:11Why eCommerce brands need to create content for multiple channelsDue to advertising bans, privacy issues, and the coming cookieless era, eCommerce brands wont have the ability they once did to target on different platforms. So, brands need to increase their visibility on multiple search engines using content.
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11:43Pinterest user behavior and its effect on Google rankingsGenerally, content that ranks higher on Pinterest, affects your search ranking on Google. It is advised to create an influencer network so that your content can gain more visibility, rank organically on Pinterest, and increase your Google ranking.
Quotes
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"When you drive links back from Pinterest to your website, and you're matching those up with a Google strategy, you're getting all of that traffic from Google and from Pinterest." -Lindsay Shearer, CEO, Pins 4 Profit
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"You have to constantly update your links on Pinterest because they last forever. If you have an old image that has a link that's not valid and you're getting a ton of traffic to it, you're in trouble." -Lindsay Shearer, CEO, Pins 4 Profit
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"I have stuff that I put up on my Pinterest page over five years ago on random topics like email marketing that still gets traffic to our website every single week." -Lindsay Shearer, CEO, Pins 4 Profit
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“Typically, what we initially look at is our competitors for keywords on the image search, and 99% of the time no one's even paying attention to that.” -Lindsay Shearer, CEO, Pins 4 Profit
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“Pinterest is indexed the same way a search engine is, so it's going to automatically have higher relevance for you.” -Lindsay Shearer, CEO, Pins 4 Profit
- Part 1Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
- Part 2 Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
Up Next:
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Part 1Is Pinterest SEO a thing? — Lindsay Shearer // BrandRanx Media
Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. When thinking about search engines, Google or Bing probably come to mind before Pinterest. But, What most people don’t realize is that Pinterest is a search engine and eCommerce brands should have a good SEO strategy for the platform. Today, Lindsay discusses whether Pinterest SEO is actually a thing.
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Part 2Matching Pinterest & SEO strategy — Lindsay Shearer // BrandRanx Media
Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. Come next year, the cookieless era will take full effect and advertisers will lose their ability to track and target consumers on different platforms the way they once used to. To build sustainable brands, eCommerce companies will need to master the search engine game on multiple search engines and they’ll need to do so using content. Today, Lindsay discusses matching Pinterest and your SEO strategy.
