Leadership Tips from an SEO CEO part 2 — Eric Ritter // Digital Neighbor

Show Notes

• 03:10
  How to approach hiring young talent

  Asking the right questions during the hiring process is critical. Ideally, youre looking for individuals who are curious, web natives, people who fit into the culture and have the capacity to grow in the role.
• 05:58
  The right questions to ask during the hiring process

  The most important questions are the hungry, humble, and smart ones. The aim is to get people to open up about themselves and how they deal with situations at work and outside of the workplace.
• 07:39
  Creating a framework that enables the success of new hires and existing employees

  Digital Neighbor provides guides and templates for every potential task that could be assigned. Every six months, these guides are checked to ensure theyre up to date with Googles guidelines.
• 12:29
  How to identify areas for improvement

  Its important to pinpoint where errors occurred, figure out why they occurred, and mitigate against similar errors occurring. So, its really about embracing the mistake and updating your guides if necessary.
• 15:05
  Maintaining a positive work environment in the face of employee mistakes

  This involves explaining to employees that theyve made a mistake, then putting into place the steps to avoid the mistake in the future. It boils down to explaining the bigger picture of preserving client trust.
• 18:03
  Strategies for communication internally and with clients

  Platforms like Slack are ideal for internal communication and help with transparency across the organization. With clients, its about sharing both the positives and the negatives and plans detailing how the negatives will be fixed.